PRB Cantonese-style sour pig's knuckles_GUANGDONG PRB BIO-TECH CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

PRB Cantonese-style sour pig's knuckles

Food | Instant Food

GUANGDONG PRB BIO-TECH CO.,LTD

Company Website

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Product concept, highlights and added value

I. Product concept
This product is an instant food for PRB-brand inheritance and innovation, and it continues the classic flavor of traditional specialty foods of south of the Five Ridges. It is specifically developed for the younger generation who pursue efficiency and quality of life, allowing intangible cultural heritage food to break free from the confines of the kitchen and become an enjoyment and self-satisfaction experience in a fast-paced life.

II. Core highlights
1. R&D innovation integrating medicine and food: The PRB-brand has innovatively condensed the thousand-year-old nourishing wisdom of south of the Five Ridges. It incorporates the classic ready-to-eat food for promoting blood circulation and warming the stomach into a bag, revitalizing traditional dietary therapy with high efficiency and convenience, and infusing unique health-preserving value into modern life.

2. Quality ingredients: Specially blended vinegar base, which combines PRB-brand flagship product glutinous rice sweet vinegar and sweet vinegar, coupled with fresh pig's knuckle, Guangdong ginger, and high-quality eggs, ensuring genuine ingredients, it offers a delicious balance of sweetness and sourness, guaranteeing reliable quality.

3. Health and safety guarantee: It is free of flavors or preservatives. The time-honored brand ensures safety and health with quality.

4. Fast, convenient, and efficient meal serving: One bag makes one dish for two people. It only takes 15 minutes to heat up, eliminating tedious cooking steps and creating a new "food trend" of convenient health preservation for modern fast-paced life.

III. Additional value
This product pioneers a new category of "traditional intangible cultural heritage food + modern convenient packaging", serving as a model for the innovation of time-honored brands and the standardization of catering. Meanwhile, the product effectively promotes Cantonese food culture, enabling the younger generation to easily recreate traditional flavors. With its high cost-effectiveness and convenience, it lowers the threshold for home cooking and promotes the extensive inheritance of intangible cultural heritage food culture.

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Please briefly describe how your product communicates with consumers

In terms of packaging design, the main color scheme of this product is Chinese red with hot stamping technology, giving it a visual sense of "celebration, blessing, and good luck", highlighting the traditional culinary culture and gift value. The packaging also includes the culinary allusions and visual recipe guidance of pig's foot ginger, which not only inherits the food culture of Guangfu, but also enhances user convenience.

In terms of marketing and promotion, we deeply cater to the needs of urban white-collar workers, kitchen novices, and health conscious groups for healthy fast food and gifts from family and friends. With the core strategy of "scene resonance" and "from traditional postpartum food supplements to modern health warm food", we have built a three-dimensional promotion system of "social media matrix content promotion+self operated live streaming+KOL grass planting promotion in different fields". Through immersive cooking teaching and professional product interpretation, we highlight the core highlights of the product's "traditional craftsmanship inheritance, convenience and speed, healthy quality, and gift/self pleasing emotional value" from multiple dimensions, achieving cross circle penetration of the product and gradually cultivating consumers' awareness of the product.

Product Images