PRB bamboo pole noodles_GUANGDONG PRB BIO-TECH CO.,LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

PRB bamboo pole noodles

Food | Instant Food

GUANGDONG PRB BIO-TECH CO.,LTD

Company Website

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Product concept, highlights and added value

I. Product concept
Upholding the concept of "making modern quality noodles with traditional technique", this product deeply integrates the making technique of bamboo pole noodles of south of the Five Ridges with the demands of modern healthy diets. It adheres to using whole eggs, flour, and hand making, with no alkaline additives, restoring the authentic flavor of Cantonese noodles. The noodles boast a rich egg aroma, a smooth and chewy texture, and balance nutrition with taste, meeting families' high-quality demands for convenient and healthy staple foods in daily life.

II. Core highlights
1. Modern technique: It perfectly combines traditional technique with modern making. This not only preserves the unique taste of traditional bamboo pole noodles but also enables fast cooking and easy eating, making it adaptable to the fast-paced modern life.

2. Diverse application scenarios: The product’s appearance design integrates classic and fashionable elements, while its gift box packaging highlights cultural taste. It holds value for both personal consumption and gifting, conveying the emotional connotation of "presenting noodles as a gift".

III. Additional value
As a product of a time-honored Chinese brand, it continuously promotes the inheritance of traditional noodle culture and industry innovation, facilitates the dissemination and exchange of local characteristic food culture, and highlights the indispensable link role of time-honored brands in the coordinated development of the economy, culture, and society.

Product Images

Please briefly describe how your product communicates with consumers

In terms of packaging design, the main color scheme of this product is Chinese red, highlighting the cultural heritage and gift value of traditional noodles. The packaging is prominently labeled with the "EU export formula" logo, which strengthens the trust in product safety and quality through international endorsement, and establishes consumers' legitimate trust in product quality.

In terms of marketing and promotion, we deeply cater to the needs of urban white-collar workers and family groups for healthy fast food and gifts from relatives and friends. With "scenario based resonance" as the core strategy, in addition to promoting social media matrix content and self operated live broadcasts, we also deeply collaborate with KOLs in different fields such as food and good food recommendations. Through immersive cooking teaching and professional product interpretation, we highlight the core highlights of the product's "traditional craftsmanship inheritance, high-quality ingredients, and long-lasting cooking flavor" from multiple dimensions, achieve circle expansion and cultivate consumer awareness of the product effectively.

Product Images