Company Website
www.hbsls.cn
Product concept, highlights and added value
Shuanglu Shuang Sparkling Rice Wine breaks the traditional form of rice wine by incorporating fine bubbles for a refreshing taste. It features clean ingredients, including only water, glutinous rice, and carbon dioxide. Utilizing physical pressing techniques and UHT instant sterilization technology, it effectively preserves freshness. The wine restores aromatic compounds and retains nutritional elements. It is purely grain-fermented with no added sucrose. Made with glutinous rice from the Zhuhu small production area in Xiaogan, Hubei, it employs whole-grain hulling technology to preserve more nutrients. Fermented with live bacterial honeycomb distiller's yeast, it creates the unique flavor of Shuanglu Shuang Sparkling Rice Wine. With an alcohol content of only 3.0% vol, it is particularly suitable for gatherings, food pairings, and relieving spiciness or greasiness. Its low alcohol content offers a light buzz without any burden.
Product Images
Please briefly describe how your product communicates with consumers
Product R&D and Design: Deep Resonance Based on Scenarios and Needs
We have deeply insight into young consumers' pursuit of "light intoxication without drunkenness" and "effortless enjoyment" in social and solo drinking scenarios, alongside their emphasis on health and natural ingredients. Therefore, we developed a sparkling rice wine with only 3.0% vol alcohol, brewed purely from grains with no added sucrose. The unique taste design—combining the mellowness of traditional rice wine with the refreshing sparkle of modern carbonation—is a direct response to consumers’ desire for novelty and comfort coexisting in their experiences. We are not merely offering a beverage but providing a light, modern lifestyle solution suitable for gatherings, food pairings, and relieving spiciness and greasiness.
Packaging Design: Communicating Aesthetics and Attitude Through Visual Language
We understand that packaging is the first silent conversation between the product and the consumer. Hence, we moved away from the heavy and ornate decorations typical of traditional alcoholic drinks and adopted a fresh, minimalist, and stylish bottle and label design to convey a relaxed and joyful brand tone. This design language aims to attract young audiences who value aesthetics, prefer simplicity, and are eager to share on social media—making the product itself a part of their expression of individuality and taste.
Marketing Activities: Building Emotional Connections in Physical and Digital Scenes
Online: We actively engage on platforms such as Douyin and Xiaohongshu, where young users gather, using creative short videos and KOL recommendations to authentically showcase the product’s application in various life scenarios (e.g., parties, hot pot dinners, relaxing at home) rather than through one-way communication.
Offline: We strategically place our products in bars, popular restaurants, and select supermarkets, allowing serendipitous encounters with target customers in these consumption scenarios. Through events like tasting sessions, we enable consumers to directly experience the product’s flavor, transforming abstract brand concepts into tangible sensory experiences, thereby building trust and gathering genuine firsthand feedback.
Product Images
Ingredients List Photograph
Launch Date
2024-7
Target Consumer
Young people aged 20 to 40
Weight/Volume per Pack
330ml
Price per Item
7元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 休闲零食系统、流通、特通渠道