Company Website
www.hbsls.cn
Product concept, highlights and added value
A smooth latte coffee beverage that can be sipped through suction. With caffeine content ≥200mg/kg, made from 100% imported coffee beans, it delivers a rich and aromatic experience from the very first sip. High cost-effectiveness, precisely tailored for price-sensitive consumers in下沉渠道. Sip & Go coffee for convenient on-the-go drinking, adaptable to diverse consumption scenarios. Low in calories and energy, offering a worry-free drink. Enriched with milk powder for a creamy, smooth texture and intense aroma. Added with fresh cream for enhanced milky fragrance and a velvety mouthfeel.
Product Images
Please briefly describe how your product communicates with consumers
Product R&D: Precisely Meeting Needs, Communicating Through QualityThrough research, we found that consumers desire rich coffee aroma while rejecting harsh bitterness. We therefore optimized the milk-to-coffee ratio to create a "low-bitterness, high-aroma + silky texture" that caters to public taste buds.Addressing health-conscious demands, we launched sugar-free, low-fat, and plant-based milk variants. Considering convenience, we cover multiple formats including freshly brewed, ready-to-drink, and instant, satisfying drinking habits across different scenarios.
Packaging Design: Conveying Personality, Achieving Visual ResonanceVisually, we adopt warm tones (off-white, light brown) paired with minimalist lines, aligning with consumers' pursuit of a "gentle and healing" personality while avoiding exaggerated designs.Short phrases are integrated into the packaging copy (e.g., "Sip Slowly, Live Silky Smoothly," "Drink Comfort Into Daily Life"), echoing young people's life philosophy of "rejecting involution and embracing the present" to strengthen emotional connection.
Marketing Activities: Getting Close to Life Scenarios, Triggering Active InteractionWe focus on high-frequency scenarios such as "commuting workers," "studying students," and "girlfriends' gatherings." Through short videos and posters, we convey the core message: "One silky cup fits every moment of yours."We launched the UGC campaign "My Comfortable Coffee Moment," encouraging consumers to share their exclusive drinking scenarios. We replace hard-selling ads with real user stories and optimize product details (e.g., adjusting sweetness options) based on feedback.
Product Images
Ingredients List Photograph
Launch Date
2025-8
Target Consumer
The target audience is modern urban consumers who are willing to pay for daily pleasures and seek quality and experience.
Weight/Volume per Pack
100ml
Price per Item
3.5元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Greater China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel