Company Website

www.hbsls.cn

Product concept, highlights and added value

A ready-to-drink coconut latte coffee beverage that you can sip anytime. With a caffeine content of ≥200mg/kg, one pouch meets the daily coffee needs equivalent to a bottle. Made from 100% imported coffee beans, it delivers rich, aromatic flavor at the first sip. Infused with fresh coconut milk, it boasts intense coconut aroma and lingering fragrance. The perfect blend of coconut and coffee creates a rich, silky taste. Offering great value for money, it precisely caters to price-sensitive consumers in sinking markets. This portable sippable coffee fits diverse usage scenarios, allowing on-the-go enjoyment anytime, anywhere.
Adhering to the core concept of "Natural Nourishment, Effortless Daily Life," this coconut latte accurately captures young people’s demand for "healthy, burden-free drinks with innovative flavors." It breaks the boundaries of traditional milk coffee by deeply integrating tropical coconut aroma with coffee fragrance, creating an innovative beverage that combines taste enjoyment and life attitude.
The product’s highlights focus on triple innovations in raw materials, craftsmanship, and experience. For raw materials, it rejects concentrated coconut milk and non-dairy creamer. Instead, it uses fresh Hainan coconuts in season, extracting first-press coconut milk through cold-press technology to retain the natural sweetness and fiber of coconut meat. The coffee beans are carefully selected Colombian medium-roast beans, reducing bitterness while enhancing caramel sweetness. The optimized milk-coffee ratio of 1:3 achieves a balanced taste where "coconut aroma doesn’t overpower, and coffee richness doesn’t suppress sweetness."
In terms of craftsmanship, it adopts dual technologies of "low-temperature slow extraction + instant freshness locking." The coffee extraction temperature is controlled at 45℃ to avoid high temperatures damaging the nutrients in coconut milk. Combined with aseptic cold filling technology, the product maintains a freshly made silky texture for 6 months.
The packaging design centers on "freshness and healing." It features a translucent bottle body that showcases the natural beauty of the layered milk-coffee. The handwritten-style phrase "A Sip of Coconut Breeze, Instant Relaxation" is printed on the bottle, paired with a degradable paper sleeve. The inner side of the sleeve includes "coconut aroma stress-relief tips" to strengthen emotional resonance.
Marketing innovation creates "scenario-based immersive experiences," with additional value reflected in dual empowerment of health and social interaction. The product contains 0 trans fats, low sugar, and no burden.

Product Images

Please briefly describe how your product communicates with consumers

Consumer Insight: The core users are no longer solely seeking "caffeine boosts" or "cost-effectiveness," but are instead pursuing flavorful experiences that are "novel, delicious, and memorable," with an underlying preference for "light health" trends.

Flavor Innovation & Creating Delight:
Strategy: Instead of using conventional milk, the product incorporates "coconut milk" or "cold-pressed raw coconut milk." The tropical and subtly sweet profile of coconut creates a distinctive flavor layer when combined with the rich bitterness of coffee, delivering an unforgettable experience "with the very first sip."

Messaging: Phrases like "The coconut and coffee aromas blend perfectly" and "refreshing coconut milk" are used to emphasize the uniqueness and enjoyable nature of the flavor profile, moving beyond simple descriptors like "smooth."

Leveraging the "Light Health" Concept:
Strategy: Although the calorie content of coconut latte may not be low, ingredients like "plant-based" and "coconut milk" naturally impart a psychological impression of being "more natural and less burdensome." This effectively appeals to young consumers, particularly women, who are mindful of healthy eating.

Messaging: Promotional materials highlight keywords such as "raw coconut" and "plant-based," enabling consumers to perceive it as a healthier alternative to traditional dairy-based lattes.

Product Images

Ingredients List Photograph

Launch Date

2025-8

Target Consumer

Pursuing flavor, social value, and a "light-health" lifestyle, these young consumers in first- to third-tier cities are relatively price-insensitive.

Weight/Volume per Pack

100ml

Price per Item

2.5元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Greater China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel