KAKAFAN Kakinotane Chocolate Series (Cheese White Chocolate Flavor)_ACGBOX_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

KAKAFAN Kakinotane Chocolate Series (Cheese White Chocolate Flavor)

Food | Confectionery

ACGBOX

Company Website

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Company Introduction

ACGBOX integrates anime IPs with snacks and beverages, incorporating fun elements such as collectible cards and blind boxes. With its core concept of candy toy, the brand is dedicated to creating candy toy products loved by the new generation. To date, ACGBOX has collaborated with over 40 IPs.
Under its umbrella, ACGBOX operates three proprietary brands — KAKAFAN, JILECUI, and VELVECO — each supporting multiple core product lines. Its products are now available in over 100,000 retail outlets and have established deep partnerships with leading retailers. The company has sold over 10 million units, and its CAGR has remained above 50% over the past three years.

Product concept, highlights and added value

This product perfectly combines regional international delicacies with chocolate, creating a new chocolate treat suitable for consumers nationwide. It pairs pure cocoa butter white chocolate with Japanese kakinotane, and is coated with cheese powder on the white chocolate exterior. The result is a multi-layered taste experience, where the creamy sweetness of white chocolate, the rich savory notes of cheese, and the crispy texture of persimmon come together in each bite, delivering a delightful salty-sweet-crispy-aromatic sensation.
Collaborating with the popular Sanrio IP, the product features a cute and playful style, with small triangular individual packs that closely reflect the IP imagery. The pure aluminum packaging preserves the chocolate’s flavor and texture. Each pack also includes a delicate epoxy resin fridge magnet, providing multiple layers of surprise through packaging, taste, and collectible value, offering consumers fun and a sense of premium enjoyment.

Product Images

Please briefly describe how your product communicates with consumers

1. From the food perspective:
We combine the Japanese specialty kakinotane with chocolate to create a dialogue with consumers. Kakinotane offers a crispy, savory flavor that is highly addictive on its own, but eating it for long can feel tiring. Coating it in rich, sweet chocolate dramatically enhances the taste complexity and texture. The combination of white chocolate, cheese, and persimmon delivers a multi-layered salty-sweet-crispy-aromatic experience, allowing each bite to reveal intricate textures. First-time tasters are often amazed and can’t stop indulging.
2. From the IP perspective:
Leveraging the globally popular Sanrio IP, which has a large fanbase spanning ages 15 to 35+, the product naturally attracts a wide and youthful audience. This demographic loves novelty and sharing new experiences, providing the product with strong topic appeal and viral potential. The IP collaboration enhances both consumer engagement and social buzz, making the product highly relevant and desirable.

Product Images