Company Website
http://www.vcleanse.com/
Company Introduction
Shanghai Yuanyuyi Food Technology Co., Ltd. is a leading enterprise in China’s high-pressure processing (HPP) technology sector. Its premium brand, VCLEANSE, specializes in the research, development, and production of natural and healthy beverages. In 2012, VCLEANSE produced its first bottle of green juice, marking the first time kale was used in fruit and vegetable juice development in China, establishing VCLEANSE as the pioneering brand of kale-based juices in the country.
Since its inception, VCLEANSE has established China’s first integrated production line featuring an HPP R&D center and modern manufacturing facilities. The company now employs nearly 300 staff, including over 100 technical professionals, and collaborates with renowned nutritionists and food scientists from leading universities to form a dedicated R&D team. Using seasonal fruits and vegetables rigorously selected from Yuanyuyi’s 12 domestic planting bases, VCLEANSE creates additive-free, nutrient-rich fresh beverages.
Over the past decade, VCLEANSE has deepened its expertise in production, optimizing techniques and equipment for washing and juicing processes. Long-term dedication and investment have resulted in multiple equipment patents. Leveraging technological advantages and comprehensive supply chain quality control, VCLEANSE now serves key cities across China and is committed to becoming the most competitive cold-pressed HPP fruit and vegetable juice brand in the country.
Product concept, highlights and added value
Product Features
Blended Formula to Reduce Bitterness, Balanced Taste:
Carefully selected high-quality bitter melon is skillfully blended with apples, cucumbers, lemons, spinach, and other fruits and vegetables. The natural sweetness of the fruits gently neutralizes the bitterness of the bitter melon, creating a uniquely layered, refreshing, and subtly sweet flavor profile. This significantly improves drinkability, making it easy and enjoyable to consume.
Clears Internal Heat, Lightens the Body, and Provides Diverse Nutrition:
Bitter melon is rich in momordicin, vitamin C, and dietary fiber, effectively helping to clear heat and reduce internal heat. At the same time, the blend incorporates the nutritional essence of various fruits and vegetables, supplementing daily essential vitamins and minerals. It promotes digestion and metabolism, reduces bodily burden, and helps maintain a light and healthy state.
Cold-Pressed Fresh Produce, Locks in Natural Flavor:
Fresh fruits and vegetables from eco-friendly planting areas are carefully selected and delivered via cold-chain logistics to ensure ingredient freshness. Using HPP (High-Pressure Processing) cold-press technology, the juice avoids high-temperature damage, retaining over 99% of active enzymes, vitamins, and other nutrients—resulting in a pure and natural taste.
Minimalist Packaging, Green Philosophy:
The packaging design features a fresh green color as the main visual element, aligning with the theme of "natural heat clearance." The overall style is simple and eco-friendly, conveying a brand philosophy of health, purity, and sustainability.
Product Images
Please briefly describe how your product communicates with consumers
Connecting with Consumers
Starting from a deep insight into the core needs and emotional concerns of modern consumers, we integrate their lifestyles, health pursuits, and aesthetic preferences into every stage of product development, design, and communication, achieving true resonance with our audience.
Responding to the Need for "Practicality and Enjoyment" with a "Flavor Revolution"
We fully understand that today’s consumers are unwilling to compromise on taste or convenience in their pursuit of health. Therefore, instead of simply stacking functional ingredients, our team focused on a core mission: "reducing bitterness through blending and achieving a balanced taste." Through repeated testing and formulation, we successfully combined the health benefits of bitter melon with a pleasant drinking experience, overcoming the traditional notion that "effective remedies are unpalatable." By offering a delicious flavor, we break down consumers’ hesitation and make maintaining health effortless and enjoyable.
Addressing the Desire for "Efficiency and Inner Wellness" with Integrated Value
Our team is committed to creating a multi-dimensional nutritional solution. The product not only "clears internal heat and lightens the body" but also emphasizes "diverse nutrition." We convey this concept to consumers: one beverage serves both as targeted care for "reducing internal heat" and as a daily nutritional supplement that supports digestion and reduces bodily burden. It efficiently meets their comprehensive pursuit of inner balance and overall well-being.
Building a Bond of "Quality and Trust" through "Technical Transparency"
We recognize that today’s consumers are rational and well-informed, paying close attention to ingredient origins and production processes. Our team communicates transparently about the manufacturing process of "cold-pressed fresh produce locking in natural flavor"—from eco-friendly planting areas and cold-chain logistics to HPP ultra-high-pressure cold-press technology. We proactively share the technical story, allowing consumers to intuitively appreciate our commitment to "maximizing nutrient retention" and "pure natural taste," thereby establishing solid brand trust.
Product Images
Ingredients List Photograph
Launch Date
2020-2
Target Consumer
This product is suitable for all adults and families pursuing a healthy lifestyle, serving as a daily health beverage for the general public.
Weight/Volume per Pack
250ml
Price per Item
16.5元
Storage requirements
冷藏（0-4℃）
Marketing Area
Delivery covers all regions of Mainland China, excluding the Xinjiang Uygur Autonomous Region, the Tibet Autonomous Region, Hainan Province, and other remote areas.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel