Company Website

http://www.vcleanse.com/

Company Introduction

Shanghai Yuanyuyi Food Technology Co., Ltd. is a leading enterprise in China’s high-pressure processing (HPP) technology sector. Its premium brand, VCLEANSE, specializes in the research, development, and production of natural and healthy beverages. In 2012, VCLEANSE produced its first bottle of green juice, marking the first time kale was used in fruit and vegetable juice development in China, establishing VCLEANSE as the pioneering brand of kale-based juices in the country.

Since its inception, VCLEANSE has established China’s first integrated production line featuring an HPP R&D center and modern manufacturing facilities. The company now employs nearly 300 staff, including over 100 technical professionals, and collaborates with renowned nutritionists and food scientists from leading universities to form a dedicated R&D team. Using seasonal fruits and vegetables rigorously selected from Yuanyuyi’s 12 domestic planting bases, VCLEANSE creates additive-free, nutrient-rich fresh beverages.

Over the past decade, VCLEANSE has deepened its expertise in production, optimizing techniques and equipment for washing and juicing processes. Long-term dedication and investment have resulted in multiple equipment patents. Leveraging technological advantages and comprehensive supply chain quality control, VCLEANSE now serves key cities across China and is committed to becoming the most competitive cold-pressed HPP fruit and vegetable juice brand in the country.

Product concept, highlights and added value

Ginger Lemon Blended Fruit & Vegetable Juice
This product is developed based on the concept of "food as medicine," specifically designed to address common sub-health conditions in modern work and life, offering a new choice for daily healthy beverages.
Product Features
Natural Anti-inflammatory, Dual Care:
Combining ginger and lemon as core ingredients, rich in gingerol and vitamin C, which work synergistically to help reduce internal inflammation, enhance immunity, and revitalize both body and mind.
Refreshing Taste, Sweet and Sour Flavor:
Specially blended with natural honey to soften the spiciness of ginger and highlight the freshness of lemon. The taste is richly layered, smooth and refreshing, making it easy to enjoy daily without any burden.
Cold-Pressed Fresh Ingredients, Authentic Flavor Preserved:
Carefully selected fresh ginger and lemon from high-quality growing regions in China. Processed with HPP low-temperature cold-press technology to avoid high-temperature damage,最大限度地 retaining active ingredients and natural flavor.
Energetic Visual Design, Vibrant Presentation:
The packaging uses a vivid and concise design language to convey the concept of "natural energy." The overall modern and bright visual style aligns with a healthy lifestyle while showcasing a minimalist aesthetic.

Product Images

Please briefly describe how your product communicates with consumers

Communicating with Consumers: Our Approach
A Dual Strategy of “Function + Taste” to Meet the Expectation of “Efficiency and Great Flavor”
Recognizing that consumers seek both tangible health benefits and a pleasant taste experience, our team focused not only on scientific blending of natural anti-inflammatory compounds like gingerol and vitamin C but also on using natural honey to balance the spiciness of ginger. The result is a rich, smooth, and highly drinkable formula. This product not only helps alleviate subhealth conditions but also delivers a delightful experience, making it easier to maintain healthy habits without feeling burdened.
Building Trust Through “Authentic Process and Transparent Traceability”
Today’s consumers are increasingly attentive to ingredients and production methods. That’s why we emphasize technical details such as “cold-pressing of fresh ingredients” and “HPP cold-brew sterilization,” highlighting our commitment to maximizing active compounds and using natural, additive-free formulations. By transparently communicating our end-to-end quality control—from sourcing regions to processing—we strengthen consumers’ trust in the product’s quality and safety.
“Energetic Aesthetic” Packaging that Resonates with Lifestyle and Taste
Our packaging design conveys a sense of energy and natural vitality while leveraging a vivid, minimalist visual language to attract style- and function-conscious groups such as young professionals and fitness enthusiasts. The modern and dynamic visuals enhance the product’s recognizability and shareability in various consumer settings, making it a tangible expression of a healthy lifestyle.
Amplifying Authentic User Feedback to Strengthen Consumer Confidence
We value genuine user comments such as “refreshing taste” and “feeling lighter and more energized,” and we highlight these voices in our communications. This approach makes the product’s benefits relatable and tangible, increasing recognition and purchase motivation among potential customers.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

This product is suitable for all adults and families pursuing a healthy lifestyle, serving as a daily health beverage for the general public.

Weight/Volume per Pack

100ml

Price per Item

8.9/100ml

Storage requirements

冷藏（0-4℃）

Marketing Area

Delivery covers all regions of Mainland China, excluding the Xinjiang Uygur Autonomous Region, the Tibet Autonomous Region, Hainan Province, and other remote areas.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel