Company Website
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Company Introduction
ShaanxiMeinongNetworkTechnologyCo.,Ltd.
17YearsofAuthenticNorthwestAgriculturalProducts
AboutUs。
Foundedin2008inXinjiang,wearealeadinge-commerceenterprisededicatedtodeliveringhealthyandauthenticspecialtiesfromNorthwestChina.
Highlights
17+yearsofadditive-freecommitment
60M+loyalconsumers
OverRMB1Bin2024sales
WhatWeDo
FromplantingbasestoR&D,production,branding,packaging,warehousing,andlogistics,wemanagetheentiree-commercevaluechain.
Ourproductsincludenuts,driedfruits,snacks,freshfruits,anddairyproducts.
Product concept, highlights and added value
ProductConcept
Developedunderourownbrand,thisproductusesfreshmilkastherawmaterial,undergoessingle-cupfermentation,andisgentlybakedatlowtemperature.Upgradedintoahigh-protein,high-calcium,chewablehealthysnack,itcombinesnutritionandflavor,makingeverybitesatisfying.
InnovationHighlights
ProcessInnovation:Yogurtisbakedintoacrispysolidform—rich,crunchy,andwell-balancedbetweensweetandtart—breakingthroughthelimitationsoftraditionalliquidyogurt.
NutritionalInnovation:Ninejinoffreshmilkconcentratedintoonejinofbakedyogurt.Contains21.4gprotein/100gand772mgcalcium/100g,about6.4timeshigherthanmilk.Highproteinandcalciumcontentmeettheneedsofdiverseconsumergroups.
IngredientInnovation:MadefromOruomufreshyogurtfermentation(≥66%),wholemilkpowder,freshcream,andcrystallinerocksugar—pure,calcium-rich,withnoaddedwater.
FlavorInnovation:Yogurtisbakeduntillightlycaramelizedandcrisp,offeringachewytexture,refreshingsweet-sourbalance,andabrand-newsnackableyogurtexperience.
MarketingInnovation:Coresellingpoints—“Ninejinoffreshmilkyieldsonejinofbakedyogurt,”“Crispycrunch,richflavor,highcalcium.”Verifiedbydata:No.1nationwideinsales(bytonnage).
PackagingInnovation:Lightweight,modernpackagingdesignedfordailysnacking,withgiftboxesanddual-flavorsetsreinforcingapremiumandhealthybrandimage.
AddedValue
AHealthySnackChoice:Suitableforyoungwomen(lowsugar,lowcalorie),familieswithchildren(calciumsupplementation),studentsandofficeworkers(mealreplacementorsnack),andseniors(bonehealthandcalciumsupport).
StrongProductExtension:Specialeditionsincludekumquat,coffee,durian,Bazhenmultigrainblend,postbiotics,saltedeggyolk&cheese,matcha,extra-calciumformulas,andblueberrywithluteinfornutrition-enhancedbakedyogurt.Giftsetsandfunctionalprotein-calciumfortifiedseriesarealsoavailabletomeetthediverseneedsofallagegroups—balancingnutritionwithindulgence.
BrandEndorsement:BackedbyXiyuMeinongOruomu,highlightingitsorigininInnerMongolia’sdairycapitalandensuringtrustedquality.
Product Images
Please briefly describe how your product communicates with consumers
Xiyu Meinong Oruomu Grassland Baked Yogurt
Consumer-Centric Inspiration
Oruomu Grassland Baked Yogurt has always placed consumers at the core, transforming lifestyle patterns and nutritional needs of different groups into product innovation. Young women seek low-sugar, low-calorie yet nutrient-rich snacks; mothers focus on calcium supplementation and natural ingredients for children; students and office workers need convenient, nourishing meals; seniors prioritize calcium intake, bone health, and quality assurance. These insights drive our full-chain strategy across R&D, packaging, and marketing.
Ingredient & Process Innovation
Sourced from the heart of Inner Mongolia’s dairy region, fresh raw milk reaches the factory within just one hour, ensuring protein levels of ≥3.2 and naturally delivering high-protein, high-calcium advantages. Through exclusive fermentation and low-temperature slow baking, we break away from traditional liquid yogurt to create a chewy, crispy texture that enhances both nutrition and taste.
Packaging Experience Upgrade
With modern and lightweight packaging, the product fits seamlessly into everyday snacking occasions while also serving as a thoughtful gift. Its design conveys a sense of health and premium quality, enriching both user experience and share value.
Communication Innovation
Core selling points such as “Nine jin of fresh milk yields one jin of baked yogurt” and “Crispy crunch, high calcium” are data-verified and clearly communicate product value. Through social media engagement and lifestyle-driven content, the brand connects authentically with consumers, building trust and emotional resonance.
Elevated Value
Beyond fulfilling functional nutritional needs, Oruomu Grassland Baked Yogurt resonates with modern consumers’ pursuit of health, quality, and personalized lifestyles—achieving an upgrade from product innovation to holistic brand communication.
Product Images
Ingredients List Photograph
Launch Date
2025-3
Target Consumer
"The core target audience includes young women (needs: sugar and calorie control, calcium supplementation, maintaining figure), families with children (children’s calcium supplementation, healthy family snacks, choosing more natural dairy products for kids), and students and office workers (breakfast substitutes, nutritious snacks for studying or working overtime), while also catering to middle-aged and elderly consumers for calcium supplementation (needs: bone health, digestive support, trusted quality brand) and urban middle-class consumers with a focus on quality."
Weight/Volume per Pack
118g
Price per Item
23.9元/罐；39.9元/2罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 私域，社群团购
Market Performance
National Sales Champion:
As of September 2025, Xiyu Meinong Oruomu Grassland High-Calcium Baked Yogurt ranked No. 1 nationwide in sales volume (by tonnage) from January 1, 2025 to August 31, 2025, marking an industry milestone. (Source: Shangpu Consulting Group)
High Market Share:
Within the baked yogurt segment, Xiyu Meinong Oruomu Grassland Baked Yogurt holds the leading market share, reflecting its broad recognition and popularity among consumers.
Sustained Growth Trend:
Since its launch, product sales have shown steady growth, demonstrating strong market demand and brand influence.
Consumer Loyalty & Sales Performance:
With a repurchase rate of over 25%, a conversion rate exceeding 20%, and single product links surpassing 500,000 orders, cumulative sales have exceeded 1 million units across all platforms.
“For baked yogurt, choose Xiyu Meinong.”