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Company Introduction
ShaanxiMeinongNetworkTechnologyCo.,Ltd.
17YearsofAuthenticNorthwestAgriculturalProducts
AboutUs
Foundedin2008inXinjiang,wearealeadinge-commerceenterprisededicatedtodeliveringhealthyandauthenticspecialtiesfromNorthwestChina.
Highlights
17+yearsofadditive-freecommitment
60M+loyalconsumers
OverRMB1Bin2024sales
WhatWeDo
FromplantingbasestoR&D,production,branding,packaging,warehousing,andlogistics,wemanagetheentiree-commercevaluechain.
Ourproductsincludenuts,driedfruits,snacks,freshfruits,anddairyproducts.
Product concept, highlights and added value
ProductPhilosophy:Centeredaround"freshmilkwithashortshelf-life,chewablemilkskin,highviablebacteriacount,andtraditionalcraftsmanship,"OromMilkSkinYogurtcombineshighnutritionandauniquetexturethroughsingle-vatfermentationandlow-temperaturepreservation.Itservesasbothahealthyfoodandachewablehigh-qualitysnack,meetingmodernconsumers'multifaceteddemandsfornutrition,health,texture,andquality.
InnovationHighlights:
IngredientInnovation:Carefullyselectedhigh-qualityrawmilkfromInnerMongoliawithproteincontent≥3.9g/100g,supplementedwithlargepiecesoffreshlysimmered"milkskin"thatabsorbyogurtforabursting,chewabletexture.Cleanformulacontainingonlyrawmilk,milkskin,whitesugar,andtraditionalbacterialcultures,withnoaddedwater.
ProcessInnovation:AdheringtoInnerMongolia’straditionalsingle-vatfermentationprocess,deliveringhigherviablebacteriacounts(1g≈1.5billionCFU).Low-temperatureslowfermentationcombinedwithan18-dayshortshelf-lifeensuresfreshnessandactivity.Thetextureisdenseandsmooth,resemblingicecreamwhenchilled.
NutritionalInnovation:High-activitylacticacidbacteriasupportintestinalhealth;naturallyhighcalciumcontentmeetsthegrowthneedsofchildrenandboneprotectionrequirementsoftheelderly.
FlavorInnovation:Richmilkflavorwithabalancedsweet-tangyprofile,smoothyetchewable.Canbepairedwithoatmeal,fruits,ornutsforenhancednutrition.
PackagingInnovation:Availablein570gand1kgsizes,cateringtobothfamilysharingandindividualdailyconsumption.
MarketingInnovation:Emphasizingcoresellingpointssuchas"livebacteriayogurtyoucanchew,"focusingonscenarioslikebreakfast,afternoontea,andparent-childsharing,whileleveragingsocialmediatostrengthenthebrand’shealthyandvibrantimage.
AddedValue:
Addressesdiverseneedssuchascaloriecontrolforwomen,calciumsupplementationformothers,quickmealsforofficeworkers,andbonehealthfortheelderly.Suitableformultiplescenariosincludingbreakfast,afternoontea,fruityogurtbowls,andBudwigdiet.BackedbythebrandcredibilityofWesternBeautyFarmandtheoriginadvantageofInnerMongolia’sDairyCapital,ensuringqualityandtrust.
OromMilkSkinYogurt=FreshMilkwithShortShelf-Life+ChewableMilkSkin+HighViableBacteriaCount+TraditionalCraftsmanship.Itdeliversbothnutritionanddeliciousness,meetingthehealthylifestyleneedsofallagegroups.
Product Images
Please briefly describe how your product communicates with consumers
1.ProductR&DandDesign
ConsumerInsights:Youngwomenfocusonlowsugar/caloriesandhighprotein;mothersvaluecalciumsupplementationforchildrenandnaturalsafety;studentsandofficeworkersneedconvenient,healthyoptions.
DifferentiatedDevelopment:
Useoftheuniqueingredientfreshmilkskintodeliveranovelexperience.
High-calcium,high-proteinformulationalignedwithhealthandfunctionalnutritiontrends.
Low-additionorsugar-freeoptionstomeettheneedsofsugar-consciousconsumers.
ScenarioPositioning:Suitableforbreakfastreplacement,afternoonsnacks,andchildren’shealthytreats.
2.PackagingDesign
ExpressionofLifestyle&Attitude:Packagingemphasizesnatural,healthy,andlightconsumption,aligningwithyoungconsumers’“self-care”and“lightwellness”attitudes.
EmotionalDesign:Grasslandandpastureelementscommunicateapureandnaturaloriginstory.
Convenience:Small,individuallypackagedportionsforeasycarryingandsharing,fittingfast-pacedlifestyles.
Parent-ChildInteraction:Somepackagingdesignedwithfunorcartoonelementstoappealtofamiliesandchildren.
3.MarketingCommunication
ValueResonance:Educationalcontenthighlights“highcalcium,freshdairy,healthysnack,”addressingrationalconsumerneeds.
SocialEngagement:LeveragesplatformslikeDouyinandXiaohongshuthroughreviews,sharing,andchallengestoamplifysocialproofsuchas“#1YogurtBest-Seller”and“Top-RatedYogurt.”
ScenarioMarketing:Createsmulti-dimensionaltagssuchas“afternoonsnackbuddy,”“fitnesslightmeal,”and“parent-childsnack.”
EmotionalConnection:Communicatesemotionalvaluesof“healthprotection”and“naturalcompanionship,”notjustfunctionalbenefits.
Product Images
Ingredients List Photograph
Launch Date
2024-11
Target Consumer
CoreTargetConsumerProfilesforXiyuMeinongEuromFreshMilkSkinYogurt: YoungWomen:Sugarandcaloriecontrol,highproteinandcalcium,seekinghealthyandtastyoptions. FamilieswithChildren:Children’scalciumsupplementation,naturalandhealthysnacks,whole-familynutrition. StudentsandOfficeWorkers:Convenientbreakfastorsnack,nutritioussmallbites. Middle-agedandElderly:Calciumsupplementationforbonehealth,digestivesupport,trustedqualitybrand. UrbanMiddleClass:Pursuinghigh-quality,natural,andinnovativesnacks.
Weight/Volume per Pack
570g
Price per Item
39.9元/2罐
Storage requirements
冷藏（0-4℃）
Marketing Area
China
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 私域，社群团购
Market Performance
SingleProduct:EuromFreshMilkSkinYogurt
Sold400,000unitswithin100daysoflaunch(singlelink).
Monthlysalesof80,000units(singlelink).
Ranked#1ontheYogurtBest-SellerListforthreeconsecutivemonths.
Achievedover1,000,000unitssoldacrossallplatformswithGMVof50millionRMB.
No.1onDouyinYogurtBest-SellerList&TmallYogurtCustomerFavoritesList.