Wellburn Angus Grain-Fed Striploin Steak_Shanghai Paigongfang Industrial Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Wellburn Angus Grain-Fed Striploin Steak

Food | Frozen Food

Shanghai Paigongfang Industrial Co., Ltd

Company Website

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Company Introduction

Wellburn, founded in Shanghai in 2012, is a company with over ten years of experience in international food import and processing, specializing in providing one-stop gift customization and employee benefits services for enterprises and institutions. Focusing on providing high-quality meat products, covering categories such as beef, pork, mutton, fresh poultry, etc. We strictly screen ingredients from high-quality pastures around the world and implement strict quality monitoring processes to ensure consistent product quality. By integrating traditional cooking techniques with modern technology, we are committed to innovation and aim to create unforgettable culinary experiences.

Product concept, highlights and added value

1. Carefully raised in a scientific way:
Angus cattle, sourced from high-quality pastures, are carefully raised with scientific grain feeding, yielding the golden part of the meat that combines rich aroma and full taste - sirloin steak. Adhering to the original cutting process and with 0 additives, each piece retains the most authentic flavor and texture of beef.
2. Balance between chewiness and meat flavor:
The unique outer edge of the sirloin, known as the "oil edge," emits a caramelized aroma after being heated. The meat is firm yet tender, with distinct marbling. On the palate, it initially presents a chewy texture, which then melts into the rich flavor of the grain-fed steak, greatly enhancing the overall flavor profile.
3. Rich in high-quality protein and various minerals:
High-quality protein, iron, and B vitamins aid in energy supplementation and bodily function maintenance. Moderate amounts of fat contain unsaturated fatty acids, meeting the demands of modern healthy diets.
4. Skin packaging preserves freshness as if it were new:
Using high-tech vacuum packaging that closely conforms to the contours of the meat, it effectively isolates the meat from oxidation and juice loss. The frozen freshness is preserved and delivered directly to your hands, allowing you to cook it immediately after opening the package, easily restoring the pure flavor of the steak.

Product Images

Please briefly describe how your product communicates with consumers

1. Consumer research and scientific flavor data analysis:
① Conduct in-depth market research, listen to the voices of modern consumers, and gain insight into the desires of busy urbanites for efficient cooking and a high-quality life, while avoiding compromises on nutrition and taste. Meet the needs of the target group with "convenience and nutrition".
2. Product design should strive to meet consumer needs as much as possible:
With a perfect portion of 150g, there's no waste for one person, and the satisfaction is just right. "5-minute quick cooking" has become a key demand, making it easy to become a home cooking expert.
②Adhering to the original cut, each piece retains the most authentic flavor and texture of beef. Visually intuitive, the steak's texture is clearly visible, ensuring peace of mind when purchasing and reassurance when consuming.
③ Utilizing high-end skin-on-skin packaging technology, each steak is tightly wrapped. The vacuum skin-on-skin packaging locks in the original flavor, reduces blood loss, and results in a more tender meat texture.

Product Images