• Home
  • Gallery
    • Wow Food
    • Wow Packaging
    • Wow Marketing
    • wowingredient
  • Application Guide
    • Timeline
    • Category Introduction
    • Benefits for Contestants
    • Benefits for Nominees
    • Benefits for Winners
    • Comparison of Benefits
    • Wow Food
    • Wow Packaging
    • Wow Marketing
    • Wow Ingredient
    • Entry Fee
    • Intellectual Property Statement
  • Jury
    • Wow Food
      • 2025
      • 2026
    • Wow Packaging
      • 2025
      • 2026
    • Wow Marketing
      • 2025
      • 2026
    • Ingredient
      • 2026
  • News
  • About Us
    • About
    • Partner
    • Media
    • Contact
  • Entry
  • Sign In
中
Gallery BIOHEK ASTAXANTHIN EDIBLE BIRD'S NEST COLLAGEN PEPTIDE BEVERAGE
BIOHEK ASTAXANTHIN EDIBLE BIRD'S NEST COLLAGEN PEPTIDE BEVERAGE
Beverage | Functional_drink
Weihai Baihe Biology Technological Co., Ltd

Company Website

http://www.baiheshengwu.com/

Company Introduction

Weihai Lily Biotechnology Co., Ltd. (hereinafter referred to as "Lily Co., Ltd.") was founded in 2005. It is a national high-tech enterprise specializing in the production, R&D and sales of nutritional and health food as well as special dietary food. In January 2022, it was listed on the Main Board of the Shanghai Stock Exchange (Stock Code: 603102), and is the only enterprise listed on the Shanghai Main Board in China's nutritional and health food industry.
As a leading intelligent production base for health food in the industry, Lily Co., Ltd. currently has eight digital intelligent production plants. It can produce more than ten dosage forms, including soft capsules, hard capsules, tablets, powders, drops, bottled drinks, soft drinks, oral liquids and soft candies, with over 4,000 product varieties exported to more than 70 countries and regions such as Europe and the United States.

Product concept, highlights and added value

1.Using Three Patented Ingredients
Patented cod collagen peptides, patented Haematococcus pluvialis astaxanthin microencapsulated powder, and patented γ-aminobutyric acid (GABA).
2.Marine Collagen Dual Engine for Youthful Contours
Cod collagen peptides with a small molecular weight of 1000 Da for easy absorption and stimulation of collagen synthesis; bonito elastin peptides to strengthen the elastic fiber network in the dermis, forming a "steel-reinforced concrete" structure with collagen to combat sagging; bird’s nest peptides + tremella polysaccharides: achieving "internal collagen replenishment + external hydration locking."
3.Targeted Antioxidant Chain Against Free Radicals
Haematococcus pluvialis astaxanthin: the most powerful antioxidant (6000 times that of vitamin C), eliminating free radicals induced by UV rays and blue light. Vitamin C + β-carotene: water-soluble and fat-soluble antioxidants working in synergy for dual protection inside and outside cell membranes; olive polyphenols: enhancing the activity of the skin’s own antioxidant enzyme system.
4.Circadian Rhythm Repair — Savior for Stress-Related Aging
γ-Aminobutyric acid (GABA): inhibits excessive secretion of the stress hormone cortisol, breaking the "stress-collagen degradation" vicious cycle. Zinc glycinate + niacinamide: zinc ions regulate neurotransmitter balance, while niacinamide strengthens the skin barrier, reducing dullness and redness caused by staying up late.

Product Images

Please briefly describe how your product communicates with consumers

Our R&D team centers its work on consumer needs and individual attitudes, conducting in-depth insights into the trends of the oral beauty market and the skincare demands of users across different age groups. Research shows that consumers aged 20–30 value convenience and cost-effectiveness, those aged 30–45 focus on scientific formulations and anti-aging efficacy, and those over 45 prioritize comprehensive health synergy. Based on these differences, our formula incorporates patented cod collagen peptides (small 1000 Da molecules for easy absorption), patented Haematococcus pluvialis astaxanthin (powerful antioxidant), and patented γ-aminobutyric acid (stress-relieving), combined with bird’s nest peptides, tremella polysaccharides, and other compound ingredients to achieve the multiple benefits of “internal collagen replenishment + external hydration locking.” The packaging features a minimalist and premium design with independent 50 ml vials, suitable for a busy lifestyle, while conveying a sense of technology and trust through color and texture. Marketing activities integrate online short-video science popularization with offline experiences, emphasizing the concept of “scientific anti-aging” to precisely reach different consumer groups and naturally integrate product efficacy with consumers’ lifestyles.

Product Images

Ingredients List Photograph

Launch Date

2025-6

Target Consumer

women over 20 with beauty needs

Weight/Volume per Pack

50ml

Price per Item

10元/瓶

Storage requirements

常温储存(Normal Temperature Preservation)

Marketing Area

the region of China

Distribution Channels

电商 E-commerce; 其他销售渠道 连锁药店

About Us

Organizer: Simba Events

Location: Room 801, Powerlong T9 Building, No. 6 Lane 1459, Xinzhen Road,

Qibao Town, Minhang District, Shanghai

E-mail: wowfoodawards@fbif.com

Tel:+ 86 13162021806

Follow Us

FBIF

FoodTalks

Simba Events

© Copyright 2014 Simba. All rights reserved.

沪ICP备19035501号-1