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Company Introduction

Dadi Mima (Henan) Technology Co., Ltd. focuses on two core businesses: integrated e-commerce logistics warehousing & distribution, and a health-focused food brand. Its self-owned brand, Yeren Riji, is redefining healthy eating with its concept of "hot meals with controlled calories," specializing in the R&D of Chinese-style light staple foods convenient for quick consumption.

The brand's star product, konjac dumplings, has an annual sales volume exceeding 270 million pieces and has been certified by iiMedia Research as the "National Sales Leader" (2023). The current product range includes buckwheat buns, whole-wheat chicken wraps, low-fat Yan (a type of Fujian delicacy), and other distinctive frozen pasta and rice products. The brand consistently adheres to carefully selected ingredients, strict calorie control, and simple recipes, dedicated to creating differentiated healthy food options that better suit Chinese consumers' physical needs and preferences.

Product concept, highlights and added value

Innovation in Ingredients, Taste, and Craftsmanship: Committed to Breaking the "Bad Taste" Stereotype of Light-Calorie Foods

1. Dedicated Research on Konjac Wrapper Technology
① A blend of wheat flour, konjac flour, and two coarse grain flours is processed through vacuum mixing technology and dozens of production steps to form a dough that is elastic, chewy, durable, and pleasant in texture.
② Konjac, a light and low-calorie ingredient, is combined with coarse grains such as oats and highland barley to enhance satiety. This supports the lightweight calorie profile of the dumplings, making them suitable for people during weight management or self-discipline periods.
2. Light-Calorie, Low-Fat, and Balanced Nutrition
① Lightness engineered: Each dumpling contains only about 23 kcal—half the calories of a regular dumpling!
② Chicken breast is used instead of traditional pork filling, offering genuinely low fat content. Paired with four kinds of fresh vegetables, it helps avoid meal monotony.
③ We use premium chicken breast from renowned supplier Sunnong, which undergoes 68 safety tests, ensuring meat quality and providing peace of mind.
3. Clean Formulation and Balanced Taste
① Scientifically balanced with simple ingredients and light seasoning, aiming to cater to public taste preferences—delicious yet guilt-free.
②Flash-frozen at -35°C to lock in freshness. The taste is as fresh as homemade dumplings.
II. Packaging Innovation for Konjac & Oat Chicken Breast Steamed Dumplings
1. Strong visual-signal and selling-point connection
· "Light-Calorie Dumplings" as the main headline creates a visual focus.
· Highlights the calorie value per piece【23kcal/dumpling】using a distinct color block, emphasizing the product’s advantage.
· An orange "Half the Calories" tag provides a clear comparison with regular dumplings, making the "light" benefit tangible.
· Features the brand IP character "Xiao Ye" along with product photography to strengthen brand recognition.
2. Dual structure: functional experience and brand storytelling
· Brand storytelling: Defines the category of "Chinese-style light eating," using emotional copy to resonate with health-conscious consumers.
· Practical guidance: Includes cooking instructions, recommendations for other products in the series, and a mini-program code for instant purchasing—adding convenience for users.

Product Images

Please briefly describe how your product communicates with consumers

Moyu Yanmai Jixiongrou Zhengjiao — From Concept to Millions of Home Tables, We Communicate Through Action:
1. Product Development: Precisely Meeting Healthy Lifestyle Needs
Yeren Riji specializes in Chinese-style light and convenient staple foods, offering delicious and guilt-free light meal solutions for those focused on health management, weight control, and efficient living.
Breaking away from the conventional notion that “light food = salad,” we incorporate low-calorie konjac and lean chicken to create “warm Chinese-style light meals” that align better with local eating habits—while preserving the satisfying taste of traditional dumplings. Everyone can easily enjoy a balance of health, flavor, and self-discipline.
Unlike single-purpose “diet foods” on the market, we are committed to providing sustainable healthy eating options: light-calorie, low-fat, clean ingredients, and rich fillings… making light eating not a chore, but an enjoyable part of everyday life.

2. Marketing and Interaction: Building Trust-Based Dialogue
①Precise Content Outreach: On platforms like Douyin, we collaborate with fitness and weight loss influencers to authentically showcase product features and benefits through real experiences.
②Crossover Collaborations: Partnering with well-known brands like Yuanji Yunjiao, we introduced konjac dumplings into their offline stores, expanding brand visibility and allowing consumers to experience our products in familiar settings.
③Omni-Channel Strategy: In addition to Douyin E-commerce, we also expanded into Tmall, JD.com, and offline new retail and fresh grocery platforms such as Hema, Walmart, and Dingdong Maicai.

3. Packaging and Experience: The Silent Communicator
①Clear Core Value Delivery: Our packaging highlights key product advantages—23 kcal per dumpling, “Half the Calories,” “Ready in 10 Minutes”—enabling users to quickly recognize how the product supports their healthy lifestyle.

Product Images

Ingredients List Photograph

Launch Date

2023-1

Target Consumer

· Fitness and weight management enthusiasts · Healthy lifestyle advocates · Busy working professionals · Young and trendy demographics · Nutrition-focused moms · Health-conscious seniors and middle-aged adults

Weight/Volume per Pack

500g

Price per Item

29.9元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 社区团购

Market Performance

Since its launch in January 2023, Moyu Yanmai Jixiongrou Zhengjiao have achieved remarkable performance on Douyin, quickly securing the No.1 position in the platform’s dumpling category and topping three key rankings: Highest Rated, Bestseller, and Most Popular Dumplings. The product was also authoritatively certified as “China’s No.1 in Sales” (source: iMedia Research, 2023 China Konjac Dumpling Market Sales Revenue Share Ranking), demonstrating strong product appeal and widespread market acceptance.

Driven by the outstanding performance of its konjac dumplings, Yeren Riji surpassed the RMB 100 million mark in total sales in 2023, successfully accomplishing the brand’s foundational “0 to 1” growth phase and marking a pivotal step in its brand development journey.

As a core strategic product, Moyu Yanmai Jixiongrou Zhengjiao continue to deliver substantial commercial value, generating approximately RMB 200 million in annual revenue and serving as a key growth engine for the brand. The success of the konjac dumplings underscores Yeren Riji’s effective fusion of traditional Chinese ingredients with contemporary health-conscious eating trends, establishing the innovative category of “Chinese-style light and convenient staples” and laying a solid foundation for future product portfolio expansion.