Company Website

http://www.tasogare.cn/m/index.html

Product concept, highlights and added value

1. Consumer Communication
Product Positioning: Morning puffiness management expert, delivering a one-stop “de-puffing + energizing” solution for working women
Message Delivery: “One cup in the morning, goodbye puffy face” emphasizes rapid improvement of morning appearance
Visual Design: Fresh blue paired with yellow packaging, minimalist aesthetic
Packaging Functionality: Stick-shaped portable packaging with easy-tear design, ideal for fast-paced morning routines
Product Experience: Dissolves in 30 seconds, hot or cold preparation, pairs with breakfast without extra time commitment
2. Product Innovation Philosophy
Development Concept: Targets Asian consumers' morning puffiness concerns by addressing dual needs: drainage and energy replenishment
Product Highlights: Green coffee × corn silk synergistically drain fluids; American ginseng × astragalus boost energy
Formula: Green Coffee + Mulberry Leaf + American Ginseng + Cinnamon Bark
(1) Green Coffee Extract → High Fat-Burning
Low acidity, gentle on stomach. Fat-burning efficiency increases by 30% when consumed on an empty stomach (compared to regular coffee)
(2) Mulberry Leaf Extract → Reduces Water Retention
Relieves puffy eyes after late nights. High-dose 1100mg formulation delivers immediate, noticeable results for rapid swelling reduction and smooth bowel movements
(3) American Ginseng Extract → Anti-Fatigue
Ginsenosides boost blood oxygen levels, counteract caffeine-induced anxiety, provide alertness without jitters, combat fatigue—perfect for morning grogginess.
(4) Cassia Seed Extract → Appetite Control
Natural sweetness reduces sugar cravings and minimizes extra sugar intake. Natural sweetness reduces sugar cravings and snacking urges
Pain points addressed:
Morning black coffee causes jitters and sweaty palms, but skipping it leads to puffy face
→ Green coffee gently burns fat + American ginseng prevents jitters
Breakfast rolls make you sleepy, then starving by noon → Mulberry leaf controls sugar + Cassia stabilizes appetite, breaking the vicious cycle of “sleepiness-hunger-weight gain”
3. Product Sensory Evaluation
Color: Brewed to a light brown hue
Flavor: Delicate coconut milk sweetness with moderate coffee bitterness
Overall Experience: Like drinking coconut milk coffee, highly satisfying

Product Images

Please briefly describe how your product communicates with consumers

Coconut Glow (Morning Edition) - Targeting “Morning Crises”
1. Need-Driven: Solves pain points like “morning puffiness, mid-morning sluggishness, and jittery coffee jitters”
2. Personal Attitude:
“I Want It All” Ambition: They refuse to sacrifice effectiveness for experience, indulgence for figure, or work for health—they pursue it all.
“Science-Savvy” Rationality: They reject crude ingredient loading, believe in ingredient-driven formulas, and are willing to pay for “technology + intelligence.”
“Self-Care First” Freedom: Managing their figure is about living with more confidence and joy, not pleasing others.
3. Solutions:
Functional Design:
Green coffee + corn silk (attack: boost metabolism & reduce water retention) + American ginseng + astragalus (defense: replenish energy & boost alertness without jitters). Directly addresses “state needs”—eliminates puffiness and energizes workdays.
Experience Design:
Refreshing young coconut flavor. Bid farewell to the bitter notes of traditional dark coffee. The sweet, refreshing coconut aroma creates a delightful morning ritual, embodying the “self-indulgence attitude.”
4. Packaging & Naming: Projecting Ideal Identity & Lifestyle
Naming Strategy:
Supermodel Coffee: Avoids implying “diet pills” by evoking an aspirational identity—“as professional, disciplined, and radiant as a supermodel.” This targets identity aspiration, not functional claims.
Coconut Glow: Rejects literal terms like “morning wake-up.” Employs the high-frequency term “glow” (brightening complexion) from beauty and skincare. This strongly implies the ‘beauty’ outcome the product delivers, perfectly aligning with their beauty consumption habits and “self-indulgence” mindset.
Packaging Design:
Distinctive Design: Employs a novel color scheme—fresh coconut green and yellow—visually signaling a morning refresh.
Aesthetic Tone: Minimalist, fashionable, and sophisticated. Blends seamlessly on a desk like a stylish accessory, fulfilling identity affirmation and social-sharing desires.

Product Images

Ingredients List Photograph

Launch Date

2025-9

Target Consumer

Morning Swelling-Prone Working Women (Primarily Aged 25-40) • Working mothers / Night owls who pull overtime / Those prone to water retention • Target audience seeking “rapid results + sustained effectiveness” • Discerning individuals balancing ritualistic care with efficiency

Weight/Volume per Pack

3g*7&9g*7

Price per Item

59.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Tik Tok

Distribution Channels

电商 E-commerce