Company Website
http://www.tasogare.cn/m/index.html
Product concept, highlights and added value
1. Consumer Communication
Product Positioning: Meal Management Master, the “Worry-Free Indulgence” companion for food enthusiasts
Message Delivery: “One cup before meals, guilt-free enjoyment” — emphasizing the balance between control and pleasure
Visual Design: Warm caramel-gold packaging with a smooth, refined texture, evoking coffee beverage associations
Packaging Functionality: Dual-pack format (A: Coffee + B: Functional Pack) catering to diverse needs
Product Experience: Instantly dissolves in warm water, ready to drink after stirring—simple and quick pre-meal preparation
2. Product Innovation Concept
Development Philosophy: Targets high-carbohydrate dietary scenarios with dual “blocking + nurturing” protection
Product Highlights: White kidney beans × cinnamon synergistically control sugar; Inulin × psyllium husk nurture gut health
Formula: White kidney beans + psyllium husk + Chinese yam + blueberry extract
(1) White Kidney Bean Extract → Carb Blocker
Directly blocks 60% starch absorption from rice/noodles, reduces waistline fat accumulation. Ideal for carb-loving “rice enthusiasts.”
(2) Psyllium Husk Powder → Satiety Booster
Expands 10x when hydrated, physically filling stomach capacity to reduce food intake; adsorbs fats, lessening guilt from braised meats/fried chicken.
(3) Yam Extract → Gut Protection
Alleviates irritation from spicy hot pots/iced coffee, perfect for sensitive stomachs forced to eat takeout.
(4) Chicory Root Powder → Promotes Digestion
High fiber boosts intestinal motility, tackling post-lunch constipation.
Pain Points Addressed:
Lunch noodles make you drowsy, then you can't resist ordering bubble tea... Your belly's turning into a swim ring!
→ White kidney beans block noodle sugars + psyllium husk prevents bubble tea binges.
Takeout greasiness leaves you bloated, weight stuck...
→ Herbal stomach protection + chicory root flushes oil toxins.
3. Product Sensory Evaluation
Color: Deep cocoa hue, brews into rich chocolate brown
Aroma: Rich cocoa notes with subtle nutty undertones, no powdery scent
Flavor: Intense cocoa profile with balanced sweetness and bitterness
Mouthfeel: Silky and full-bodied with slight thickness, reminiscent of hot chocolate
Aftertaste: Noticeable sweetness lingers without bitterness, long-lasting aroma
Overall impression: Like sipping low-sugar hot chocolate—satisfies sweet cravings guilt-free
Product Images
Please briefly describe how your product communicates with consumers
Coco Filter (Pre-Meal Edition) - Targeting “Food Anxiety”
1. Need-Driven: Solves pain points like “fear of weight gain during gatherings,” “carb anxiety,” and “afternoon cravings.”
2. Personal Attitude:
“I Want It All” Greed: They refuse to sacrifice effectiveness for experience, delicious food for figure, or work for health—pursuing it all.
“Science-Savvy” Rationality: Resists heavy-handed ingredients, embraces ingredient-focused approaches, and values “technology + intelligence.”
“Self-Indulgence First” Carefree Spirit: Body management is for greater confidence and happiness, not to please others.
3. Solution:
Functional Design: White Kidney Beans + Mulberry Leaves (Carb Blocking & Blood Sugar Stabilization) + Inulin + Plantago Ovata (promotes motility and satiety). Directly addresses “indulgent cravings,” empowering you to “enjoy big meals without afternoon hunger pangs.”
Experience Design: Rich cocoa flavor. Mimics chocolate's satisfying sensation to cure “cravings,” replacing deprivation with happiness to fulfill the “I want it all” attitude.
4. Packaging & Naming: Projecting Ideal Identity & Lifestyle
Naming Strategy:
Supermodel Coffee: Avoids “diet pill” connotations by evoking an aspirational identity—“professional, disciplined, and radiant like a supermodel.” This targets identity aspiration over functional claims.
Cocoa Filter: Rejects explicit terms like “carb-blocking.” Employs the high-frequency beauty term ‘filter’ (concealing imperfections). This strongly suggests the product's “beauty-enhancing” outcome, perfectly aligning with consumers' habits and “self-indulgence” mindset.
Packaging Design:
Distinctive Design: Employs a novel color palette—Cocoa's warm brown-beige tones. Instantly evokes the scene: rich, midday indulgence.
Aesthetic Tone: Minimalist, fashionable, and sophisticated. Blends seamlessly on an office desk, resembling a stylish accessory that fulfills both “identity affirmation” and “social sharing” desires.
Product Images
Ingredients List Photograph
Launch Date
2025-9
Target Consumer
Food-Anxious Gourmet Enthusiasts (25-44-year-old white-collar workers) Professionals with frequent social dining engagements Carbohydrate-Sensitive Physiques Lifestyle enthusiasts pursuing a “balance between indulgence and restraint”
Weight/Volume per Pack
3g*7&9g*7
Price per Item
59.9
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Tik Tok
Distribution Channels
电商 E-commerce