Company Website

https://www.zfbeef.com

Company Introduction

Sichuan Zhang Fei Beef Co., Ltd. is situated in Langzhong, a city renowned for its rich history and cultural heritage. Our environmentally-friendly food production base integrates the deep-rooted Three Kingdoms culture with contemporary elements, making it a prime industrial tourism demonstration base in Sichuan province. We have received numerous accolades, including "National Agricultural Product Processing Demonstration Enterprise," "Sichuan Province Quality Management Advanced Enterprise," "Sichuan Province Agricultural Industrialization Key Leading Enterprise," and "Sichuan Province Industrial Quality Benchmark Enterprise." Our "Zhang Fei" brand is a prestigious "China Time-honored brand."

Product concept, highlights and added value

Zhangfei High Protein Beef Stick aligns its core philosophy with the dual demands of modern consumers for health nutrition and convenience, positioning itself as an ideal daily healthy snack by highlighting high protein, pure formulation, and a palatable texture. Its innovative features are demonstrated in the following aspects:
1、Innovation in Ingredients and Formulation: The product emphasizes its high protein content, with approximately 4.3g+ of protein per 15g stick. It utilizes imported grass-fed beef from the hind leg and is explicitly formulated without starch, adhering to a clean ingredient list that resonates with contemporary consumer preference for clean labels and authentic ingredients.
2、Innovation in Processing and Texture: The product undergoes a unique combination of over 15 hours of light fermentation and low-temperature slow roasting. This process aims to create a uniquely springy, tender, and easy-to-chew texture, effectively addressing the common issues of dryness and toughness associated with traditional beef jerky, making it suitable for a wider audience, including those with dental concerns.
3、Innovation in Flavor and Market Positioning: Each bag offers two flavors: classic Black Pepper and the innovative Mango Habanero. The Mango Habanero flavor ingeniously blends fruity sweetness with a spicy kick, appealing to consumers seeking diverse and international taste experiences. Its initial launch is exclusively through Sam's Club China nationwide,a strategic channel choice that directly targets middle-to-high-income families and members focused on quality living, demonstrating a precise market entry strategy.
Regarding added value, the Zhangfei High-Protein Beef Stick leverages the cultural heritage of its brand. As a China Time-honored brand, Zhangfei Beef's reputation for quality and reliability provides strong endorsement for the product. The product is suitable for various scenarios including leisure, family occasions, and outdoor activities, with its portable packaging enhancing practical utility.

Product Images

Please briefly describe how your product communicates with consumers

Zhangfei High Protein Beef Stick employs a consumer communication strategy that deeply integrates insights into modern healthy diet trends and the consumption habits of specific consumer circles, establishing a comprehensive value dialogue spanning from the product itself to the user experience.
​1. Precise Positioning on Health Needs:​​ Product development is closely aligned with the core consumers' pursuit of ​high protein, low fat, and clean ingredients. Using ​imported grass-fed beef from the hind leg​ and containing no starch, each beef stick ensures a high protein content: ​4.8g of protein for the Black Pepper flavor and 4.3g for the Mango Habanero flavor, meeting the demand for nutritional transparency among fitness enthusiasts and health-conscious individuals. The unique combination of ​over 15 hours of light fermentation and low-temperature slow roasting​ guarantees a ​springy, tender, and easy-to-chew texture, effectively addressing the common drawback of dryness and hardness in traditional beef jerky, thereby broadening its appeal to a wider audience, including those with dental concerns.
2. Targeted Channel & Scenario-based Outreach:​​ The demographic of ​Sam's Club China​ members—primarily middle-to-high-income families—highly aligns with the product's positioning. Choosing Sam's as the primary launch channel ensures efficient and effective communication with the target audience. The product design caters to various scenarios like ​snacking, family sharing, and outdoor activities. Its ​portable packaging​ enhances practical utility, seamlessly integrating healthy supplementation into daily life.
3. Brand Narrative Blending Tradition and Modernity:​​ On the marketing front, Zhangfei Beef actively embraces new channels, using social media content to ​recommend​ the product and engage younger consumers.
Through precise product value shaping, scenario-based experience design, and innovative cultural communication, Zhangfei High-Protein Beef Stick has established in-depth communication with consumers based on health concepts and lifestyle aspirations.

Product Images

Ingredients List Photograph

Launch Date

2025-9

Target Consumer

Individuals aged 20 and above who focus on nutrition and fitness, pursue health and convenience, and emphasize a quality lifestyle.

Weight/Volume per Pack

438g

Price per Item

99.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Sam's Club in China

Distribution Channels

大型商场 Shopping Mall