Company Website

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Company Introduction

MOST®COFFEE is a Chinese coffee brand meticulously crafted by Guangxi Chuangtai Food Technology Co., Ltd., established in 2013. Positioned as “Chinese-style coffee,” the brand leverages its parent company's global coffee supply chain and independent R&D capabilities to offer a diverse range of instant coffee products, dedicated to creating a uniquely Chinese coffee experience.
Since 2014, it has been the designated coffee brand for the China-ASEAN Expo, maintaining this certification for five consecutive years. By integrating global coffee origins with China's indigenous tea culture, the brand has established three core product matrices: The Chinese-Style Milk Coffee Series defines the formula for Chinese coffee: Real Coffee + Real Milk + Chinese Flavors = Chinese-Style Coffee. It adheres to the “Six-Dimensional Gold Standard” of richness, authenticity, purity, extraction, nourishment, and intensity, featuring innovative local creations like osmanthus, jasmine, fresh coconut, and thick milk coffee. The Classic Series solidifies its quality foundation through traditional offerings like cappuccino and Blue Mountain coffee. Leveraging the parent company's 20-year coffee supply chain resources and a Class 100,000 GMP-certified factory, we achieve full traceability from global direct sourcing to production and packaging.

Product concept, highlights and added value

Product Innovation:
Traditional black coffee is often tightly associated with the single function of “boosting alertness,” while its sour and bitter taste deters many potential consumers. Mo's “Red Bean and Job's Tears Black Coffee” pioneers a deep integration of black coffee with the Eastern wisdom of “medicinal foods,” rooted in the concept that food and medicine share the same origin.
By incorporating Eastern herbs like red beans and coix seeds, we expand black coffee's consumption beyond mere “functional alertness” into broader, more frequent scenarios such as “daily light nourishment” and “office wellness management.” This represents not only a flavor innovation but a bold exploration of black coffee's boundaries, elevating it from a mere “stimulant tool” to a “drinkable, convenient Eastern wellness elixir.”

Flavor Uniqueness:
For most consumers, black coffee often evokes “sour, bitter, and astringent” notes. This product completely overturns that perception, creating a black coffee flavor that “doesn't taste like black coffee.”
Through low-temperature roasting, we maximize the warm, glutinous notes of red beans and the delicate fragrance of Job's tears, crafting a mellow, harmonious aroma of roasted grains. Its mouthfeel is velvety smooth and richly aromatic, entirely free of the sharp acidity and astringency typical of traditional black coffee. The finish offers a natural sweetness and satisfying fullness from the grains. This unique “delicious without bitterness” flavor profile significantly lowers the barrier to enjoying black coffee, making it the perfect “first cup of black coffee” for those eager to try it but wary of its bitterness.

Product Images

Please briefly describe how your product communicates with consumers

1. Insight:
Our starting point is a deep understanding of the lifestyles of contemporary urban youth, particularly young women who spend long hours sitting at office desks.
While pursuing efficiency and achievement in their careers, they silently endure the side effects of the “office grind”—a heavy feeling in the body, poor circulation, and bothersome puffiness (edema) caused by prolonged sitting, irregular eating habits, and lack of exercise.
They reject traditional wellness regimens that taste like medicine, instead seeking self-indulgent, convenient, and effective “daily light nourishment.” They crave a solution that seamlessly integrates into their lives, satisfying their palate while delivering positive change.

2. Product Design:
Drawing from this insight, we revisited Eastern dietary wisdom and selected the classic, gentle “dampness-clearing and lightness-promoting” duo of red beans and Job's tears—the most recognized pairing in Chinese culture.
We completely redefined the bitter perception of black coffee. Through low-temperature roasting, we maximized the nutty aroma of roasted red beans and Job's tears, creating a mellow, warm, and sticky flavor unlike any black coffee. This transforms the “health preservation” process into a delightful taste experience.
Featuring individually packaged sticks for instant hot or cold preparation, it ensures users can access this “lightness” comfort within 3 seconds—whether at home in the morning, in a busy office, or while traveling—seamlessly integrating into fast-paced lifestyles.

3. Marketing:
Our communication with consumers follows the principle of “no preaching, just resonance.” We don't position ourselves as aloof “health experts,” but rather as the friend who “understands her best” and speaks for her desires.
Ultimately, every interaction between Red Bean & Job's Tears Black Coffee and consumers conveys a unified core message: We deeply understand every moment of your “heaviness” and offer a truly delicious, effective, and accessible “lightness” solution.

Product Images

Ingredients List Photograph

Launch Date

2025-9

Target Consumer

Ages 18-35, urban women who sit for long periods and are prone to feeling heavy and bloated. They prioritize internal wellness and crave a delicious, convenient daily health drink that delivers a “light and refreshed” sensation.

Weight/Volume per Pack

40g（20*2g）

Price per Item

59.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce

Market Performance

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