Company Website
www.xty-ht.com
Product concept, highlights and added value
XTY Space Drink is derived from the formula of the Chinese Astronaut Research and Training Center. It was specially designed for the space extravehicular mission of the Shenzhou VII astronauts and has a reliable quality endorsement from the aerospace field. Now, this professional research and development achievement in the aerospace field has been applied to mass beverages, allowing the general public to enjoy high-quality beverages that meet the standards of astronauts, and helping to build a trusted national sports drink brand among Chinese people.
Product concept: "Aerospace formula, replenishing energy". The core highlights are as follows:
1. Innovation: Relying on the technical support of the Chinese Astronaut Research and Training Center, the initial research direction of XTY focused on addressing the issues of fluid loss and energy consumption of the human body in special environments. The formula was scientifically formulated, with the osmotic pressure being in the optimal range for human absorption, enabling rapid hydration and energy replenishment, and providing continuous energy support for the body.
2. Raw materials: On the basis of core nutrients such as electrolytes and vitamins, low-molecular-dose maltose was specially added. This component decomposes and absorbs slowly in the human small intestine and stays longer, providing stable and long-lasting energy supply, regulating internal balance, and meeting the needs of post-exercise recovery and long-term outdoor activities.
3. Taste: A light, sweet and sour taste that suits those who do not like overly sweet drinks.
4. Marketing: With aerospace technology as the core communication point, highlighting the high-tech attributes and safety and health advantages of the product, it can attract consumers who are interested in aerospace technology and also reach those who have a demand for healthy beverages. At the same time, targeted marketing is carried out for specific groups such as sports enthusiasts and people traveling in high-altitude areas, matching different drinking needs in different scenarios.
5. Packaging: Using a 560ml bottle body, which meets the drinking needs of daily sports and travel; the bottle design follows ergonomics, with a streamlined appearance that brings a comfortable grip. In addition, the packaging clearly presents aerospace elements and product core information, not only highlighting the brand's aerospace genes and ethnic characteristics, but also enabling consumers to quickly understand the product advantages and deepen brand memory.
Product Images
Please briefly describe how your product communicates with consumers
The XTY team deeply explores consumers' needs and individual attitudes from multiple dimensions, transforming aerospace scientific and technological achievements into an innovative core. They focus on all links of the product, packaging, and marketing, aiming to enable the general public to enjoy high-quality beverages with the standards of astronauts. They also strive to promote the development of national sports beverage brands.
1. Product R&D and Design: Consumers' demand for healthy and efficient replenishment products is increasing. Especially in scenarios such as sports, outdoor activities, and high-altitude travel, there is a pressing need for beverages that can quickly replenish electrolytes and energy and relieve fatigue. The team relies on aerospace-level scientific research capabilities and converts the professional formula of the Chinese Astronaut Research and Training Center for civilian use, ensuring that the products can provide stable and efficient energy replenishment and electrolyte regulation for consumers, precisely matching the health replenishment needs in different scenarios.
2. Packaging Design: It combines aesthetics and practicality. At the aesthetic level, it uses a gradient of technology blue as the base color, integrating aerospace elements and modern minimalist style, which not only highlights the brand's technological sense and professionalism derived from aerospace but also caters to the aesthetic preferences of consumers for fashion and high-quality design in the present era; at the practical level, it adopts a 560ml bottle capacity, combined with a streamlined ergonomic bottle design, making it convenient for consumers to hold with one hand during exercise and also facilitating travel and carrying, maximizing the convenience of use.
3. Marketing Activities:
(1) Live Streaming Education: To address consumers' pain point of wanting to understand the advantages of raw materials but being afraid of complex professional terms, the team breaks down the core value of aerospace-grade raw materials in simple language, allowing the general public to easily understand the civilian advantages of the aerospace formula.
(2) Influencer Sharing: Plans to invite athletes and fitness experts to share their drinking experiences based on real scenarios such as daily training and outdoor travel, using the perspective of like-minded people to convey the product's efficacy, enhancing consumers' trust in the national brand.
(3) Light Interaction Design: During the live streaming, there is less hard promotion and more extension of scientific content based on audience feedback, using chat-style interaction to bring the brand closer to consumers and convey the friendly warmth of the national brand.
Product Images
Ingredients List Photograph
Launch Date
2026-1
Target Consumer
People who engage in sports, outdoor activities, sweating and need to quickly and sustainably replenish body fluids and electrolytes after getting up.
Weight/Volume per Pack
560ml
Price per Item
6.8/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 其他销售渠道 运动场所
Market Performance
nothing