Company Website

http://www.meidenggao.cn/index.html

Company Introduction

Meadow Gold, established in 1901, derives its name from the concept of a "golden pasture," symbolizing natural abundance and premium quality. The brand entered the Chinese market in early 1984, specializing in ice cream production. As one of the first foreign ice cream brands to establish a presence in China, Meadow Gold expanded significantly beginning in the 1990s by establishing product R&D centers and 15 production facilities across major cities, including Beijing, Tianjin, Harbin, Shenyang, Changchun, Dalian, Nanjing, Hangzhou, Wuhan, Changsha, Chengdu, Xi’an, Taiyuan, Shanghai, and Guangzhou. Concurrently, the brand developed comprehensive distribution channels and cold chain logistics infrastructure, breaking down regional barriers in the ice cream market and rapidly growing into a nationally recognized brand.

With over 40 years of deep roots in the Chinese market, Meadow Gold adheres to a core philosophy of "consumer first," with product integrity built on "safety and trust." The brand serves its partners with "sincerity and care" and crafts every ice cream with "conscience and craftsmanship." Guided by this six-principle operational ethos, Meadow Gold implements three key commitments across its product line:

Insisting on high-quality milk sources from the renowned golden milk belts of New Zealand and Inner Mongolia;

Adhering to a simplified-ingredient approach in product development;

Maintaining a health-oriented standard exemplified by 0% trans fat and no unnecessary additives.

Through these efforts, Meadow Gold continues to introduce ice cream products that align with modern health trends, striving to remain a classic brand that grows with generations of young consumers.

Product concept, highlights and added value

1、Adherence to globally recognized golden milk source belts as primary ingredients:
Using 4.5x concentrated raw milk from Inner Mongolia pastures (≥26%) and Inner Mongolia plateau pasture cream (≥25%), with a protein content of 4.2g/100g.

2、Commitment to a simplified R&D philosophy for formulations:
100% pure chocolate, combined with raw milk, cream, egg yolk powder, sugar, and other ingredients, ensuring genuine milk, real chocolate, real sugar, and real dairy fat.

3、Dedication to a health-oriented concept, exemplified by 0 trans fat:
Zero trans fat, zero artificial synthetic pigments, zero artificial sweeteners, zero cocoa butter substitutes, zero margarine, zero artificial flavors, and zero hydrogenated vegetable oil. Committed to producing high-quality ice cream with zero additives.

Product Images

Please briefly describe how your product communicates with consumers

Inner Quality: Dual Colors & Flavors, Ultimate Purity, Return to Authenticity

Globally Sourced Ingredients from the Golden Milk Belt
Excellence begins at the source. Our core dairy ingredients are sourced from pastures in Inner Mongolia's Golden Milk Belt, featuring 4.5x concentrated raw milk and premium cream. This ensures a naturally rich flavor, laying the foundation for the product's creamy aroma and silky texture.

Stringent "7 Zeros" Health Standard
0 trans fat, 0 hydrogenated vegetable oil, 0 cocoa butter substitutes, 0 margarine, 0 artificial synthetic pigments, 0 artificial sweeteners, 0 artificial flavors.
This is not just a standard but our firm commitment to consumer health. We strive to eliminate all unnecessary artificial additives, ensuring every bite is safe and worry-free.

"Simplified Formula" R&D Philosophy
Our ingredient list is concise, clean, and transparent. By using the finest ingredients in minimalist combinations, we deliver the purest and most authentic flavor.

Natural Flavor & Unique Texture

"Texture like raw chocolate": Made with 100% pure chocolate, it guarantees an authentic flavor and smooth texture. It melts delicately upon entry, offering a dense and moist mouthfeel.

"Rich as thick cream": Thanks to the high proportion of premium dairy ingredients, the texture is intensely creamy with a full-bodied milk aroma, delivering a long-lasting aftertaste and profound satisfaction.

Packaging: Minimalist & Transparent, Efficient Communication

Adopting a modern minimalist design, we use premium materials and restrained colors to create a high-end visual experience.

The packaging clearly highlights key selling points such as "0 additives," "pure chocolate," and "4.5x concentrated milk," with an easily understandable ingredient list. This aligns with our simplified formula philosophy, allowing ingredient-conscious consumers to read and trust the product effortlessly while instantly recognizing its advantages.

The typography is clear and legible, with an orderly layout that maintains aesthetic integrity while providing essential information.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

Urban white-collar professionals (20+) pursuing a refined lifestyle and seasoned chocolate enthusiasts. They value premium product quality and exquisite taste, and demand sophisticated, elegantly designed packaging.

Weight/Volume per Pack

72g

Price per Item

8元/支

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 家批店