gaoyi jinyangfang sangshenheigouqigao_Hunan bainiangaoyizhongyiyaochanyeyouxiangongsi_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

gaoyi jinyangfang sangshenheigouqigao

Food | Functional Food Non-Capsule

Hunan bainiangaoyizhongyiyaochanyeyouxiangongsi

Company Website

https://www.jingyangfang.cn/

Company Introduction

Hunan Bai Nian Gao Yi Traditional Chinese Medicine Industry Co., Ltd. is an innovative TCM health and wellness tonic brand management company, headquartered in Changsha, China. Bai Nian Gao Yi adheres to TCM, inheritance, craftsmanship, authenticity, and technology, upholds traditional ancient preparation techniques, and is committed to high quality and TCM health and wellness. Bai Nian Gao Yi combines Chinese health culture with modern innovative technology, integrating health products and health services. With "traditional tonic, scientific evidence" as its core, it aims to bring the good brand of leading TCM culture, technology, and excellent quality into ordinary families.

Brand positioning: A new Chinese-style brand dedicated to women's food-based health care.
Brand Philosophy: Adhering to the core values of "Nourishing from Within, Enjoying from Without". True health stems from internal balance and harmony, not merely external manifestations. Based on this, we ingeniously blend traditional Eastern food therapy wisdom with modern nutritional science, dedicated to crafting meticulous and personalized health preservation plans for consumers, allowing nourishment to radiate from within and enabling each consumer to experience health and joy emanating from within.
Rooted in the thousand-year-old wisdom of traditional Chinese medicine for health preservation, we adhere to the concept of "food and medicine sharing the same origin", carefully select genuine ingredients, and emphasize their naturalness and purity. We inherit the intangible cultural heritage of "eight elaborations and nine processes" in our production techniques, and with meticulous craftsmanship, create high-quality health-preserving food supplements. We break the stereotype of traditional health preservation being "complicated and cumbersome", and combine the wisdom of traditional Chinese medicine with modern convenient lifestyles through innovative, convenient and efficient dietary therapy and nourishment solutions.

Product concept, highlights and added value

The "Gao Yi Jing Yang Fang" blackberry and black枸杞 ointment is centered on "ancient formula with modern innovation". It achieves innovative breakthroughs in multiple dimensions： In terms of raw materials， it selects "five black" ingredients such as blackberry and black枸杞， and adds 16 medicinal and food ingredients such as Mongolian astragalus and red lingzhi， and specially adds small molecule nutrients from sea cucumber peptides， forming a "black nourishment for kidney + herbal energy enhancement + peptide synergy" composite formula， far exceeding the traditional single-ingredient ointment. The taste innovation overturns the perception of "pills are bitter medicine"， using fermented roghan fruit juice to naturally sweeten， combined with the fruit aroma of dried tangerine peel and the warmness of cinnamon， neutralizing the astringent sensation of nourishing ingredients， presenting a smooth and sweet flavor， suitable for the taste preferences of young consumers.
In terms of technology， it adopts multi-strain compound fermentation technology， decomposing large molecular active substances into small peptide chains， significantly improving the bioavailability of ingredients such as ganoderma triol and angelica avenoside， and through low-temperature concentration technology， locking in over 95% of the nutrients， solving the problem of slow absorption of traditional ointments. The packaging adopts an independent and portable small bag design， suitable for fragmented health care scenarios such as commuting and staying up late， breaking the limitations of traditional ointment packaging that is inconvenient， and balancing hygiene and precise dosage.
Marketing closely follows the "light health care" trend， binding the traditional concept of "nourishing black with black" and modern health needs， through national trend visual design and scenario-based communication， aligning with young people's "punk health care" mindset， and at the same time， with the dual endorsement of "ancient formula + scientific verification"， establishing professional credibility. Comprehensive innovation allows this ointment to retain the essence of ancient health care while meeting the convenient， efficient， and palatable health care demands of contemporary people.

Product Images

Please briefly describe how your product communicates with consumers

The team focuses on "understanding the real health care needs of consumers" as its core. From demand insight to implementation, the product is fully tailored to the users' lives and attitudes throughout the process:
Before research and development, they conducted in-depth investigations into the health care pain points of contemporary people - they desired the mildness of traditional tonics, but also disliked the bitter and slow absorption of ointments, and needed to adapt to a fast-paced lifestyle. Therefore, they selected 16 medicinal and food ingredients from the same source for the formula, taking into account "nourishing the kidneys with black" and strengthening the body and calming the mind, and specially added small molecule components of sea cucumber peptides to solve the absorption problem; they used the fermented juice of luo han guo to naturally sweeten, combined with cinnamon and cinnamon to neutralize the astringent taste, breaking the stereotype that "tonics must be bitter", and meeting young people's pursuit of "enjoyable health care".
The packaging design directly targets "scenario-based needs": they abandoned the inconvenience of traditional large-bottle packaging and adopted an independent small-bag design, making it convenient for commuting, late-night snacks or travel access, precisely matching fragmented health care scenarios; at the same time, it conveys a youthful attitude through the visual style of Chinese fashion, getting rid of the label of "old-fashioned" for tonics, making health care a lifestyle that showcases individuality.
The marketing activities focus on "emotional resonance": they do not emphasize rigid effects, but bind to user attitudes such as "punk health care" and "gentle adjustment", through scientific popularization content of "ancient formula + modern technology", meeting consumers' demands for professionalism and peace of mind; they launched the "My Health Care Little Rituals" topic interaction, encouraging users to share their usage scenarios, making the product a carrier connecting life and attitude, both practical and emotionally warm.
The entire process is anchored on user needs, making tonics no longer a burden, but a comfortable choice that suits individuality and integrates into daily life. If it is necessary to further optimize the adaptation to certain user groups' needs, additional directions can be further supplemented and optimized.

Product Images