Company Website
https://www.qiaqiafood.com/
Company Introduction
Chacha Food Co., Ltd. was founded on August 9, 2001, with its headquarters located in the Economic and Technological Development Zone of Hefei, Anhui Province. Specializing in roasted nuts and seeds as premium snack foods, the company offers iconic product lines such as ChaCha Red Bag Fragrant Sunflower Seeds, ChaCha Blue Bag Flavored Sunflower Seeds, ChaCha Yellow Pouch Daily Nuts, and ChaCha Blue Pouch Probiotic Daily Nuts. With a robust marketing network, its products dominate domestic markets across China and reach nearly 70 countries and regions in Southeast Asia, Europe, and the Americas.
Over years of innovation, ChaCha has evolved into a landmark brand in China's nut industry. By integrating traditional craftsmanship with modern technology, the company has transformed ethnic traditional foods into a large-scale, industrialized, mechanized, and digitized food manufacturing system. In 2025, ChaCha's brand value soared to CNY 52.678 billion, supported by 36 national-level honors and 289 patents accumulated over time. These achievements solidify its role as a leader driving the overall development of China's roasted nuts and seeds industry.
Product concept, highlights and added value
Rose Coconut Cashew is dedicated to creating premium healthy flavored nuts. At its core are carefully selected high-quality cashew kernels, ensuring plump and intact ingredients that form the foundation for an exceptionally crisp texture.The flavors and colors are entirely derived from real plant-based ingredients: including rose, coconut, açai powder and beetroot powder. This approach fully embodies the commitment to zero artificial flavors, with all taste and color purely sourced from natural plants, guaranteeing clean and transparent ingredients. In terms of production, a light-roasting process is adopted. This gentle processing method maximizes the preservation of the raw materials' original nutrients and natural aroma while effectively avoiding over-processing. Additionally, a reduced-salt formula is specially implemented, scientifically lowering sodium content while relying on the inherent flavors of the ingredients to achieve a delicate balance—resulting in a reduction of salt without compromising taste. The final product delivers a rich flavor profile with a light and effortless finish. Rose Coconut Cashew represents a steadfast dedication to purity and health, precisely meeting the demands of consumers who prioritize clean ingredients and are eager to explore high-quality, healthy flavored nuts.
Product Images
Please briefly describe how your product communicates with consumers
Rose Coconut Cashew Nuts is dedicated to creating high-end, healthy flavored nuts. The core of the product lies in the careful selection of high-quality cashew kernels, ensuring the raw materials are plump and intact—laying a solid foundation for an exceptional crispy texture.
The expression of its flavor and color comes entirely from real plant-based additions, including double-petal red rose petals, coconut flakes, pure coconut powder, acai berry powder, and red beetroot powder. This effort is aimed at fully fulfilling the commitment of zero added flavorings; all flavors and colors are purely derived from natural plants, ensuring clean and reassuring ingredients.
In terms of production technology, a light roasting process is adopted. Through gentle processing, this method maximizes the retention of the raw materials’ original nutrients and natural aroma while effectively avoiding over-processing. At the same time, a special reduced-salt formula is used: on the basis of scientifically lowering the salt content, it achieves a delicate balance by relying on the natural taste of the ingredients. This realizes the effect of "reducing salt without compromising deliciousness," presenting a final flavor that is rich in texture yet light and free of heaviness.
Rose Coconut Cashew Nuts represents a commitment to the concepts of purity and health, accurately catering to the needs of consumers who value clean ingredient lists and are willing to explore high-quality, healthy flavored nuts.
Product Images
Ingredients List Photograph
Launch Date
2025-7
Target Consumer
Health-conscious consumers who are eager to try new foods and mindful of clean, healthy ingredients
Weight/Volume per Pack
100g
Price per Item
19.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
Since its launch in June, Rose Coconut Cashew has rapidly gained significant market traction with its unique flavor profile and appealing aesthetics, demonstrating exceptional consumer acceptance and growth potential. It has emerged as a notable dark horse within the nut and snack category.
A key driver of its success lies in its precise omni-channel distribution strategy. The product is not only widely available in major supermarket chains like Jiajiayue, effectively reaching traditional offline shoppers, but has also made a strong entry into popular discount snack chains such as Yummy Snack and Zhao Yiming Snacks. This move successfully captures younger consumers seeking both value for money and novel experiences. Online, via e-commerce platforms like Tmall, the brand's influence extends nationwide. This integrated online-to-offline sales network ensures seamless accessibility for consumers.
The most compelling evidence of its market performance is its impressive sales figure: the Rose Coconut variant alone has surpassed RMB 8 million in sales. This achievement has not only exceeded expectations but also validated the product innovation direction of combining "regional characteristic flavors with healthy nuts." The skillful blend of the floral notes of rose and the sweet fragrance of coconut has breathed new life into traditional cashew products. This successful formulation has sparked organic word-of-mouth on social media, effectively elevating the product from a mere snack to a form of "social currency."