Company Website
https://www.qiaqiafood.com/
Company Introduction
Chacha Food Co., Ltd. was founded on August 9, 2001, with its headquarters located in the Economic and Technological Development Zone of Hefei, Anhui Province. Specializing in roasted nuts and seeds as premium snack foods, the company offers iconic product lines such as ChaCha Red Bag Fragrant Sunflower Seeds, ChaCha Blue Bag Flavored Sunflower Seeds, ChaCha Yellow Pouch Daily Nuts, and ChaCha Blue Pouch Probiotic Daily Nuts. With a robust marketing network, its products dominate domestic markets across China and reach nearly 70 countries and regions in Southeast Asia, Europe, and the Americas.
Over years of innovation, ChaCha has evolved into a landmark brand in China's nut industry. By integrating traditional craftsmanship with modern technology, the company has transformed ethnic traditional foods into a large-scale, industrialized, mechanized, and digitized food manufacturing system. In 2025, ChaCha's brand value soared to CNY 52.678 billion, supported by 36 national-level honors and 289 patents accumulated over time. These achievements solidify its role as a leader driving the overall development of China's roasted nuts and seeds industry.
Product concept, highlights and added value
Matcha Parsley Cashew is committed to creating high-end, healthy flavored nuts. The core of the product lies in the careful selection of high-quality cashew kernels, ensuring the raw materials are plump and intact—laying a solid foundation for an exceptional crispy texture.
The presentation of its flavor and color comes entirely from real plant-based additions, including matcha, chopped parsley, chopped celery, kale powder, and barley grass powder. This practice aims to fully fulfill the commitment of zero added flavorings; all flavors and colors are purely derived from natural plants, guaranteeing clean and reassuring ingredients.
In terms of production technology, a light roasting process is adopted. Through gentle processing methods, this technique maximizes the retention of the raw materials’ original nutrients and natural aroma while effectively avoiding over-processing. Meanwhile, a special reduced-salt formula is used: on the basis of scientifically lowering the salt content, it achieves a delicate balance by relying on the natural flavors of the ingredients. This realizes the effect of "reducing salt without reducing deliciousness," presenting a final flavor that is rich in taste yet light and free of heaviness.
Matcha Parsley Cashew represents a commitment to the concepts of purity and health, accurately meeting the consumer demands of those who value clean ingredient lists and are willing to explore high-quality, healthy flavored nuts.
Product Images
Please briefly describe how your product communicates with consumers
Matcha Parsley Cashew initiates dialogue with consumers through a deep understanding of contemporary health-conscious dietary trends. Central to this communication is its commitment to a "clean label" philosophy. The formulation deliberately excludes artificial flavors, relying instead on real plant-based ingredients—including matcha, parsley, kale, and young barley grass—to create natural colors and tastes. This directly addresses the core demand of ingredient-savvy consumers for purity and transparency. The flavor profile and sensory design of Matcha Parsley Cashew convey an aesthetic of effortless enjoyment. The vibrant hues and refined flavors derived from these natural ingredients resonate with quality-seeking, adventurous consumers, demonstrating that wellness and pleasure can coexist harmoniously. Furthermore, the light-roasting process and reduced-salt formula represent a deeper, value-driven dialogue. This approach preserves the intrinsic nutritional value of raw materials while minimizing dietary burden, aligning precisely with the modern pursuit of mindful snacking. Through its clean formulation, engaging sensory experience, and gentle processing, Matcha Parsley Cashew stands as a symbol of shared values, building silent yet meaningful resonance with consumers dedicated to clean eating and refined living.
Product Images
Ingredients List Photograph
Launch Date
2025-7
Target Consumer
Health-conscious consumers who are eager to try new foods and mindful of clean, healthy ingredients
Weight/Volume per Pack
100g
Price per Item
19.9元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
Since its simultaneous launch in June, Matcha Parsley Cashew has quickly established a solid market presence with its innovative "East-meets-West flavor fusion" concept. It has demonstrated strong market penetration and unique consumer appeal, emerging as another successful innovative product under the brand.
Similar to the Rose Coconut Cashew, its success is equally attributed to a precise omni-channel distribution strategy. The product has achieved comprehensive coverage in traditional supermarket chains like Jiajiayue, while also making a strong entry into popular discount snack chains such as Snack Busy and Zhao Yiming Snacks, which are frequented by younger consumers. This approach effectively targets health-conscious customers seeking novel experiences. Online, via platforms including the Tmall official flagship store, the brand's visibility has been further amplified. This has created an integrated online-to-offline sales ecosystem that ensures widespread product availability.
The most direct evidence of its market performance is its outstanding sales achievement: the Matcha Parsley variant has generated sales of RMB 5.8 million to date. This remarkable result not only confirms strong market acceptance for the innovative combination of "tea aroma and vegetable notes" with nuts but also showcases the brand's continued capability to produce hit products. The elegant, slightly bitter notes of matcha and the fresh, herbal aroma of parsley complement each other perfectly, adding a unique and sophisticated flavor profile to the cashews. This successful formulation has allowed the product to secure a leading position in its market segment and enjoy consistent consumer repurchase.