Company Website

http://www.richseafood.com/

Company Introduction

Founded in 1994, Dalian Ruichi Enterprise Group Co., Ltd. is an influential service provider of sustainable supply solutions for marine health food in the industry.
The company has built an integrated whole-industry-chain model covering global resource allocation, scientific research, processing, marketing, and intelligent cold chain. It owns well-known brands such as "Haidachu", a China Famous Trademark.
Certified by multiple international authoritative standards, the enterprise has been honored as a National Leading Enterprise in Agricultural Industrialization and a High-Tech Enterprise. Its products are sold to over 60 countries and regions worldwide, with in-depth cooperation established with renowned domestic and foreign merchants. Focusing on tracks such as seafood ready-to-cook food, it fulfills the mission of "Being an expert in marine food and serving public health".

Product concept, highlights and added value

With "High-Quality Deep-Sea Health" as its core philosophy, Haidachu Grilled Salmon caters to the dietary needs of modern consumers, integrating innovation with practical value. Its innovative edge lies in breaking the barriers of traditional seafood cooking by creating a "no-prep, quick-cook ready-to-eat" model, adaptable to diverse scenarios. Sourced from imported Chilean salmon, the raw material undergoes strict selection to ensure freshness and nutrition, rich in high-quality protein and Omega-3, aligning with the healthy eating trend. In terms of taste, it is lightly marinated with sea salt to lock in the natural umami flavor without excessive seasonings, suitable for different groups such as fitness enthusiasts and families. The production process adopts low-temperature slow roasting combined with deodorization and softening technology, coupled with 30 years of processing experience from an export-grade factory. Certified by authoritative standards such as HACCP, the entire production chain is traceable, ensuring reliable quality. The packaging features a vacuum fresh-keeping design with a window on the back for intuitive product display, and clear quick-cooking guidelines and nutritional selling points on the front, balancing practicality and guidance. For marketing, it adopts an online-offline integrated strategy, covering e-commerce platforms while collaborating with the prepared food sections of supermarkets. Through the "ready-to-eat hot or cold" service, it reaches on-the-go consumption scenarios. Additionally, it is available in the retail sections of stores, achieving two-way channel synergy and comprehensive coverage of consumer scenarios.

Product Images

Please briefly describe how your product communicates with consumers

Product R&D & Design
Anchored in consumers' core needs, we have developed 0-carb, high-protein ready-to-cook fish products tailored for fitness enthusiasts, weight management seekers, and health-conscious eaters. Replacing traditional carbohydrates with premium deep-sea protein, one box delivers protein equivalent to that of 2 cartons of milk. Leveraging authoritative certified factories and traceability systems, we select premium Chilean-imported salmon, processing whole fish to retain only the finest cuts. Ready in just 15 minutes with an air fryer, our products offer a delicate and nutritious meal experience, creating a new lifestyle of nutrition, health, and convenience for consumers to enjoy fish effortlessly.
Packaging Design
Vacuum packaging ensures freshness and easy storage, with a rear window for intuitive visibility of the fish fillet quality. The front clearly displays core information including quick-cooking guidelines, low-fat content, and rich Omega-3, which not only lowers usage barriers but also enables consumers to quickly perceive product value and simplify their purchasing decisions.
Marketing Activities
Building on Haidachu's 30-year brand heritage, we implement an online-offline integrated strategy:
Online: Deploy e-commerce platforms and own media matrix (Video Accounts, Official Accounts, etc.), reaching target audiences through high-quality short videos and influencer collaborations across multiple channels.
Offline: Actively partner with regional premium supermarkets such as Guoshuhao (Fruits & Vegetables Good) and Pangdonglai; participate in over 10 large-scale industry exhibitions annually; and engage consumers through on-site interactive activities like hot cooking demonstrations to strengthen connections. Through high-quality offline channel coverage, we effectively reach family consumers including families and office workers.

Product Images

Ingredients List Photograph

Launch Date

2023-1

Target Consumer

Fitness/health-conscious eaters Busy office workers & business professionals Modern families &Mid-to-high-end consumer groups with cost-effectiveness preferences

Weight/Volume per Pack

200g

Price per Item

35.80元

Storage requirements

冷冻（-18℃）

Marketing Area

North America、Europe、Southeast Asia、Australia & New Zealand、South China、Northeast China、North China、Shanghai、Shenzhen、Guangzhou、Northwest China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel

Market Performance

无