Company Website

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Company Introduction

Guangxi Luobawang Food Technology Co., Ltd., established in January 2015, is a comprehensive food enterprise specializing in the research, development, production, and sales of Liuzhou pre-packaged snail rice noodles and snail and duck feet stew. Luobawang has successively won honors such as "Key Leading Enterprise of Agricultural Industrialization at the Autonomous Region Level," "Model Collective for National Unity and Progress," "Guangxi Agricultural Enterprise Brand," "National Staple Food Processing Demonstration Enterprise," and "National Snail Rice Noodle Processing Technology Research and Development Center."

Product concept, highlights and added value

Innovation Highlights: A revolutionary snail rice noodle product that "removes the odor while retaining the aroma." It is precisely targeted at consumers who want to experience the unique flavor of Liuzhou snail rice noodles but are hesitant or have concerns about the strong smell of traditional pickled bamboo shoots.

Core Process Innovation: Pickled Bamboo Shoot Processing Technology (Key): A special deacidification process is applied to decompose or inhibit the generation of strong odors while preserving the unique fermented flavor and crisp texture of the pickled bamboo shoots as much as possible.

Rice Noodles: Maintaining the traditional shape of dried snail rice noodles, with uniform thickness to ensure a smooth and chewy texture.

Seasoning Packet: The key lies in the special treatment of the pickled bamboo shoot packet, which is the core of achieving "odorlessness."

Marketing Highlights: In the snail rice noodle segment, this is a "breakthrough" and "entry-level" product, aiming to expand the consumption scenarios and user base of snail rice noodles.

Product Function: Provides the authentic "fresh, sour, spicy, and refreshing" taste experience of Luosifen (river snail rice noodles), while significantly reducing the pungent odor produced after consumption and during cooking.

Social Function: Breaks the limitation that "Luosifen can only be eaten in specific occasions," making it more suitable for enjoyment in shared spaces such as homes, shared apartments, and offices, avoiding any impact on others.

Emotional Function: Satisfies consumers' desire for novel and delicious local specialties, while eliminating the psychological burden of "social awkwardness," providing a stress-free culinary experience.

Packaging Design: While retaining the core brand identification elements of "Luobawang" (such as the brand logo and main color scheme), the packaging design clearly conveys the "odorless" product characteristic through eye-catching text labels (such as "Odorless Version").

Product Images

Please briefly describe how your product communicates with consumers

The communication between Luobawang Odorless Snail Rice Noodles and consumers begins with a profound sense of empathy and insight. We understand that many consumers yearn for the flavor of snail rice noodles but are deterred by its strong odor. This "wanting to love but not daring to" dilemma became the core starting point for product development.

Product Development: Becoming a "Confidant" to Consumers, Resolving Core Contradictions
We listened to consumers' struggles between "personal taste" and "social etiquette." Therefore, the first lesson in product communication was not simple selling, but providing solutions. Through innovative "odor removal" technology, we eliminated the social barriers to eating it while fully preserving the soul of the flavor. This is tantamount to telling consumers: "You can enjoy the deliciousness to your heart's content without any psychological burden." This product itself is the most powerful form of communication.

2. Packaging Design: Becoming a "Representative" to Consumers, Announcing a New Identity
Packaging is a silent dialogue with consumers. We abandoned the "odor associations" that traditional designs might bring, adopting yellow as the main color. The clear "odorless" label on the packaging is a direct response to the target customers. It's like a tacit code, telling hesitant consumers, "This is the one tailor-made for you."

3. Marketing Campaign: Creating "Scenario Resonance" and Integrating into Consumers' Lives

Our marketing communications are dedicated to embedding product solutions into real-life scenarios. By showcasing users enjoying their noodles comfortably in offices, shared apartments, and high-speed rail carriages, we are not just selling a bowl of noodles, but advocating a new lifestyle of "stress-free enjoyment."

Product Images

Ingredients List Photograph

Launch Date

2025-10

Target Consumer

For those curious about or new to snail rice noodles, young professionals who value social etiquette, and snail rice noodle lovers' "family/partners/roommates".

Weight/Volume per Pack

291g

Price per Item

15.8

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Worldwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

None for now