Company Website

https://www.nutrasumma.com.cn/

Company Introduction

Nutrasumma is a brand specialized in developing and producing high-end natural and organic dietary supplements. Entering the Chinese market in 2015, Nutrasumma has focused on the protein nutrition segment, established long-term partnerships with over 100 top-tier Grade A hospitals, and continuously carried out specialized promotion of medical nutrition. For consecutive years, its growth rate has outperformed the overall online protein product category.
Nutrasumma keeps developing protein products to meet the protein supplement needs in various scenarios. Certified by Frost & Sullivan, Nutrasumma has consecutively ranked first in sales of imported pure whey protein powder in China.

Product concept, highlights and added value

Nutrasumma Clear Whey Protein Powder is centered on fitness-focused women’s demand for lean muscle definition and their pursuit of a burden-free pleasant experience. The product achieves all-round innovations in raw materials, flavor, formula and user experience.
Raw Material Innovation: It adopts a brand-new mildly hydrolyzed whey protein, which releases directly absorbable branched-chain amino acids (BCAAs). This effectively captures the golden window for post-workout protein supplementation, thereby accelerating muscle recovery, promoting muscle protein synthesis, and efficiently supporting body-shaping goals.
Flavor Innovation: Boasting a fresh fruit tea-like taste, it completely eliminates the heaviness and fishy aftertaste associated with traditional protein powders.
Formula Innovation: Sugar-free, lactose-free and fat-free, the powder avoids extra metabolic burden during the body-shaping phase, delivering a delicious yet guilt-free experience. It can also be safely consumed by people with lactose intolerance.
User Experience Innovation: The mild hydrolysis technology significantly enhances protein stability, breaking the limitation that whey protein powder cannot be mixed with hot water. It innovatively enables mixing with both hot and cold water for on-demand enjoyment.
"Clear" is not just a taste profile, but a comprehensive product philosophy:
Clear Taste: Fresh, fruity and free from cloying or fishy aftertaste
Clear Body: Sugar-free and fat-free, supporting burden-free body-shaping goals
Clear Mindset: Combining great taste with high protein content, it turns healthy supplementation into a pleasure rather than a chore

Product Images

Please briefly describe how your product communicates with consumers

In-depth research reveals that taste and flavor are the key factors influencing fitness-focused women’s sustained use of protein powder. Traditional protein powders are generally characterized by a heavy texture and fishy aftertaste, making it hard for many women to stick with them in the long run—even though they recognize their nutritional value. When choosing nutritional supplements, these women care not only about high nutritional content, but also, more importantly, about whether the product can deliver a pleasant experience.
Based on this core insight, Nutrasumma takes the actual needs and sensory experiences of fitness-focused women as its core starting point, and has tailor-made this Nutrasumma Clear Whey Protein Powder. While upholding the commitment to high nutritional value, the brand has identified taste innovation as its core breakthrough. It selects innovative whey protein raw materials and incorporates mild hydrolysis technology to improve the texture and taste of the protein from the source. Boasting a fresh, fruity flavor, the powder completely breaks free from the heaviness and fishy aftertaste of traditional protein powders, turning every sip into a delightful sensory treat.
At the same time, Nutrasumma retains its core strength of high protein content, ensuring that each serving provides adequate nutritional support for fitness-focused women, achieving the dual satisfaction of great taste and high nutrition. We aim to break the inherent perception that nutritional supplementation equals a tedious chore, transforming protein powder from a health burden that requires forced persistence into a daily self-reward seamlessly integrated into one’s fitness routine.
The product packaging features soft, low-saturation colors that convey a sense of clarity and lightness. Distinguished from the rugged style of traditional sports supplements, it is more aligned with the aesthetic preferences of female consumers.

Product Images

Ingredients List Photograph

Launch Date

2025-11

Target Consumer

1.Women aiming for fat loss and body shaping who have high standards for body management. 2.Women with a regular fitness routine who have tried other protein powders but found the taste fell short of their expectations.

Weight/Volume per Pack

550g

Price per Item

598/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China and USA

Distribution Channels

电商 E-commerce

Market Performance

Just launched, with no sales data available yet.