Company Website

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Company Introduction

YeYu Jiangnan is a brand originating from Hainan, specializing in the R&D, production, and sales of coconut-flavored healthy foods. The brand ranks among the top echelon in the Hainan coconut chicken category on e-commerce platforms. Adhering to the philosophy of "Natural, Healthy, and Joyful" and the standard of "making every product with the same quality we would serve our own families," the company is dedicated to providing consumers with safe, delicious, and healthy food.
Leveraging Hainan’s premium local ingredients, YeYu Jiangnan has built a fully integrated industrial chain spanning from the farming of Hainan free-range chickens, food R&D and production, cold chain storage, to sales management. This forms its six-in-one core competitiveness: farming, R&D, production, storage, sales, and branding. The company operates a modern food processing facility exceeding 3,500㎡ and has established six forward cloud warehouses, with its cold chain network covering the national market to ensure fresh delivery of products.
Currently, YeYu Jiangnan has launched a range of bestselling products, including Hainan coconut chicken, free-range chicken, coconut water, and coconut oil, all highly favored by consumers across the country. The company consistently upholds high-standard quality management. Its in-house food processing plant has obtained export food production enterprise registration, ISO 22000, and HACCP food safety management system certifications. In 2023, it was honored with the "Hainan Provincial Outstanding Contribution Award for Agricultural Product Processing," among other authoritative recognitions.
Moving forward, YeYu Jiangnan will continue to deepen its focus on the coconut-flavored healthy food sector, persistently driving product innovation and quality enhancement. The brand aims to allow more consumers to enjoy authentic, safe, and healthy Hainan flavors, delivering on its brand promise of "Natural Coconut Taste, Assured Deliciousness."

Product concept, highlights and added value

Innovation Highlights of YeYu Jiangnan Hainan Coconut Chicken
1. All-natural ingredients without additives: It includes free-range Hainan chicken, coconut water, coconut meat, pearl water chestnuts, sand ginger with bird's eye chili, and green kumquats, along with a specially formulated coconut chicken sauce. This addresses the inconvenience of preparing ingredients for users who crave coconut chicken.
2. Restaurant-quality flavor reproduction: The product uses a -38°C flash-freezing technology to lock in freshness, ensuring the same flavor and quality as Hainanese coconut chicken served in restaurants.
3. Independent packaging for freshness: Each ingredient is individually packaged to prevent cross-flavoring and maintain optimal freshness.
4. Social media-integrated marketing: Douyin serves as the primary marketing platform. The product is well-suited for food influencers to showcase cooking demonstrations. Through collaborations with influencers for live streams and short videos, it has achieved annual revenue of approximately 40 million yuan for this single product.
5. High quality-to-price ratio: By integrating local Hainan ingredients, utilizing a self-owned food processing factory in Hainan, and establishing six pre-positioned warehouses in mainland China, the brand achieves controllable costs and offers users a higher quality-to-price ratio. While dining on coconut chicken in offline restaurants typically costs 70–100 yuan per person, Yeyu Jiangnan’s coconut chicken is priced at around 30 yuan per person.

Product Images

Please briefly describe how your product communicates with consumers

YeYu Jiangnan Hainan Coconut Chicken focuses on communicating with users through the transmission of the brand's health philosophy, thoughtful product experience design, and consistent output of product perception content. The specific approaches are as follows:

1.Transmission of the Brand’s Health Philosophy
YeYu Jiangnan advocates a natural, healthy, and joyful lifestyle. The brand uses natural shades of green as its primary color palette, conveying an eco-friendly and health-oriented brand identity.
2.Product Experience Design
(1) The selection of natural, additive-free ingredients provides users with peace of mind. Individual packaging for each component ensures freshness and authentic flavor restoration.
(2) The complete set of coconut chicken ingredients allows users to prepare a pot of authentic coconut chicken hotpot in just ten minutes, with no cooking skills required.
3.Product Perception Content
Through continuous sharing and engagement on social media platforms such as Douyin and Xiaohongshu, YeYu Jiangnan promotes Hainan coconut chicken by sharing tutorials, highlighting product features, showcasing usage scenarios, and encouraging user-generated content. Collaborations with a wide range of platform influencers and content creators further amplify brand visibility and drive consumer interest, making YeYu Jiangnan Hainan Coconut Chicken a preferred choice for more people.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

We serve aspiring white-collar professionals and discerning mothers aged 25-45, delivering premium ingredients, great value, convenience, and authentic flavors.

Weight/Volume per Pack

2197g

Price per Item

89元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

Available for delivery across major regions in China (excluding certain remote areas).

Distribution Channels

电商 E-commerce

Market Performance

Since its launch, YeYu Jiangnan Coconut Chicken has gained strong consumer popularity and become a bestselling fresh food product on Chinese e-commerce platforms. It achieved tens of millions in revenue in its first year, with annual revenue reaching approximately 40 million RMB in 2025, showing a sustained growth trend. Notably, the brand ranked as the TOP 1 store in the Douyin Coconut Chicken category in November and December 2025.