Jolly Juice is innovative fun fruit press juice drink. The unique design of its packaging is the use of the characteristics of Ecolean's flexible packaging. It combines fruit and interesting facial expressions to allow consumers to drink juice in the process of squeezing the expression of fruit Juice bags, which simulates the pleasure and taste of drinking juice. The infection power of the expression and the subtle changes in expression of the bag from fullness to the last drop of fruit juice will make consumers more fond of our fruit juice and make Jolly Juice a funny beverage. Being interesting, funny and fully energetic, Jolly Juice aims at the young consumers who are busy in learning and working but still want to enjoy life and make fun of life. The package design interacts with the consumer visually, and the playful squeeze-type drinking method of the Ecolean package interacts with the consumer in action. "Make everyone love to drink fun fruit juice, and make everyone falls in love with playing good fruit juice".

Jolly Juice has three different flavors that consumers can choose accordingly. The mango juice with “Busy with joy!", the grape juice with “Grapes in your favor”, and the strawberry juice with “Strawberry, throw away ”, each has its own emotional phrases combined with interesting facial expressions of fruits which can bring delight both visually and spiritually，and it also enables consumers to be curious about the taste of the juice, thus stimulating the consumer's desire to buy it.