Our duty is to develop a brandnew image for the healthy sugar free tea drink “Mingming is tea" launched by Uni-President Group. According to the survey, a healthy lifestyle is gradually becoming younger, and the new generation are pursuing a healthier lifestyle. The design is inspired by a new lifestyle: youth, health and wellness.

Our new illustration tells two leisure scenes in China of mountain climbing and vacations, which is the main patterns. The patterns correspond to the visual elements, which respectively represent the taste of tea drinks: frozen oolong tea and green tea. Personalized, orderly patterns and bright color represent a younger lifestyle, which meets the needs of young, healthy, fast-moving consumer.