Target Group ：all people

Major Sales / Distribution Channel：E-commerce, Supermarket & CVS

Positoning：Mass Production

Design Story ：Interesting, detachable, universal and sustainable were the original objectives and highlights of the packaging design. The "Planet Cap" fits the size of a normal bottle cap in the market and can be used as a replacement for a bottle cap or as a toy for entertainment. This is in line with Planet Cereal's philosophy of health and sustainability. We encourage consumers to unlock more creative ways to use them when they receive the "planet cover" so that the story of the planet can continue.

Highlights ：In modern society, young people are not only interested in visual aesthetics and efficacy, but also in experience. We have also integrated user experience into our designs, making them more interactive and adding 'fun', 'removable', 'versatile' and 'sustainable' planet caps to the bottles.

Market Performance ：In March 2021, the first launch was for 200,000 bottles, priced at RMB 69.9 per case. On the day of launch, the number of orders exceeded 1,000 and the total number of bottles sold exceeded 12,000, entering the Top 5 in the oat milk products category.

Material：Paper

Craft ：In 2020, under the background of the global epidemic, people are increasingly paying attention to health. Plant protein beverages have huge growth potential. As an important subcategory of plant milk, oat milk is healthier, safer, and more delicious than other plant milks or milk.

Does the work consider sustainability (environmentally or commercially， or both)?

In 2020, under the background of the global epidemic, people are increasingly paying attention to health. We should maintain a healthy lifestyle. The quality of Cereal Planet's milk is more suitable for human health.