Target Group

Government leadership, listed company leadership

Position

Gift

Background

Royal Blue is the symbol of honor; porcelain white is the condensation of Chinese glaze white, which shows the spirit of Swire as an international group. Drawing on the modeling of Fanjing Mountain, we can draw a linear continuous mountain range, which makes people feel fresh from the tea mountain culture. We use UV dark pattern technology, low-key luxury. The pearlescent texture of the imported starfield art paper enhances the advanced feeling of the gift box. The back of the flap is covered with UV linear mountains to enrich the overall texture level. Following the principle of Packaging Sustainability, the splicing mountain structure plug-in board can be evolved into a storage box, that is to say, the mountain shape material can be used to make leftovers from the gift box to carry out the mission of environmental protection.

Highlights

After the product is used, the gift box can be evolved into a storage box, which is recycled, environmentally friendly and beautiful.

Material

Grey board mounted imported Star art paper, silver, die cutting

Does the design solve the problems that are common across the product category?

This product is a public relations gift for Taigu group, which conveys the tone of low-key luxury brand and highlights the high environmental awareness of Taigu group to the society

What functional designs of the work have enhanced the user experience?

The gift box is equipped with a product introduction card, which details the advantages of the birthplace and quality of the two kinds of tea. The tea pottery pot comes from the craftsman's craft of Jingdezhen. After the tea is used, the tea pottery pot can continue to be used. Four mountain shaped plug boards are designed in the gift box. After splicing, the gift box evolves into a beautiful storage box, extending the service life of the gift box. Any detail in the gift box can be reused, which is environmentally safe for the society.

Did the design help increase the sales performance of the product?

This design is a limited edition gift, not for sale. It is a gift of Swire Group

Does the work consider sustainability (environmentally or commercially， or both)?

Following the principle of Packaging Sustainability, the splicing mountain shaped structure plug-in board can be evolved into a storage box, extending the service life of the gift box. That is to say, it carries the mountains and ravines in Guizhou within a short distance. The mountain shaped materials borrow gift boxes to make leftovers, and the details fulfill the mission of environmental protection. Any detail in the gift box can be reused, which is environmentally safe for the society.