Target Group

25 to 35 years old / white collar

Major Sales / Distribution Channel

E-commerce, Shopping Mall

Positoning

Mass Production

Design Story

Minute Maid 100% is a new product range launched by Coca-Cola in March 2021. Made from real, high-quality nutritious fruits, it is a juice packed with natural goodness, blended to perfection, and with no added sugars or preservatives. Minute Maid 100% now comes in two flavors: Orange and Mango Pineapple. The nutritional benefits, quality and real taste appeal was represented through the floating fruit pieces and a whole fruit hanging at the top of the bottle. Watercolor painting style was adopted to demonstrate interesting fruit textures and a lively, carefree tonality; while the product identity was created in black brush stroke to dial up authentic craft.

Highlights

Watercolor painting style was adopted to demonstrate interesting fruit textures and a lively, carefree tonality; while the product identity was created in black brush stroke to dial up authentic craft.

Material

Paper