Country

Thailand(泰国)

Official website

www.prompt-design.com

Company Introduction

We are the branding studio and packaging design team based in Bangkok, Thailand which has been winning many world class awards as many as 147 trophies in many worldwide competitions from many renown design institutions in USA, China, Japan, Germany, UK, Italy, Australia, Taiwan and many others.

Images

Brand Name

B.O.CAL

Designer Name

Prompt Design

Position of Designer

Designer

Client

Newcharoen Pharmaceutical L.P.

Target Group

B,C

Major sales

E-commerce; Supermarket & CVS; Grocery

Positioning

Mass Production

Design Story

B.O.Cal Supplement’s Packaging Perfectly Mimics The Anatomy Of The Spine The briefing: Design of packaging that will convey information of its benefit to the consumers with no worries or doubts.

Highlights

Our design for BO Cal – dietary supplement has to demonstrate its quality as well as friendly look and feel package. The bottle with a bone shape is designed to communicate its convincing result to which the product has an effect to. Additionally the bottle is so designed that it can be connected together to form a spine like structured column to convey its benefit and help promote sales. The logo details the minimal symbolic spine bone anatomy connection of dots and letters being arranged as the S-curve.

Market Performance

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Material

Other

Craft

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