Country

Thailand(泰国)

Official website

www.prompt-design.com

Company Introduction

We are the branding studio and packaging design team based in Bangkok, Thailand which has been winning many world class awards as many as 147 trophies in many worldwide competitions from many renown design institutions in USA, China, Japan, Germany, UK, Italy, Australia, Taiwan and many others.

Images

Brand Name

Rave

Designer Name

Prompt Design

Position of Designer

Designer

Client

Metaverse Co.,Ltd.

Target Group

B,C+

Major sales

Supermarket & CVS

Positioning

Mass Production

Design Story

RAVE is the energy drink which aspires to increase the energy and enhance mental alertness and physical performance for the young generation whose lifestyle ties to the sports, gaming, partying and music event. Most young people going to the electronic dance music (EDM) not only for musical enjoyment but also to discover themselves, liberate themselves, uplift their spirits by dancing their stress away and blast dancing to the musical feel of light and sound. This present-day lifestyle has become the youth culture.

Highlights

In designing the packaging we create the “R” to represent the RAVE ICONIC brand. This R comes from the reverse of lightning stroke sign to illustrate its unique energy strength which then transforms into the 4 patterns of the package cans. Each pattern comes in multitude of difference e.g. laser light beam, paintline stripe, music beat wave, etc. to attract the new generation’s preference. This RAVE ICONIC may become the future hand symbol gesture of the RAVE culture.

Market Performance

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Material

Other

Craft

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