Country

Thailand(泰国)

Official website

www.prompt-design.com

Company Introduction

We are the branding studio and packaging design team based in Bangkok, Thailand which has been winning many world class awards as many as 147 trophies in many worldwide competitions from many renown design institutions in USA, China, Japan, Germany, UK, Italy, Australia, Taiwan and many others.

Images

Brand Name

Absolute Plant

Designer Name

Prompt Design

Position of Designer

Designer

Client

OCha Food PACK CO.,LTD.

Target Group

B,C

Major sales

E-commerce; Shopping Mall; Supermarket & CVS

Positioning

Mass Production

Design Story

According to recent research in Thailand, to help realize the transition for meat lovers to eat more plant-based has encountered obstacles such as fear regarding tastefulness and health. This perception needs proper elaborate explanation. “Absolute Plant” is the choice for plant-based food which keeps the natural taste without sacrificing the feel of meat. Its aim is to see global change in the market for consumers--vegans or nonvegans, to access the new wisely consumption.

Highlights

The consumer insight has shown that most consumers take pride in saving the world. We therefore develop the solution for consumers participation to make big change. By introducing “Mr.AB” as the new hero with a lively and friendly look together with leaf-made robe, scarf and gloves to persuade you to help him to save the world animals’s lives by changing your meat menus to Absolute Plant. This participation not only saves animals’s lives but also save the world CO2 emissions.

Market Performance

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Material

Paper

Craft

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