Country
U.K.(英国)
Official website
www.pearlfisher.com
Company Introduction
Pearlfisher is a strategic creative and brand design agency. We build the world's most desirable brands.
Images
Brand Name
Westward Whiskey
Designer Name
Pearlfisher
Position of Designer
Pearlfisher
Client
Westward Whiskey
Target Group
Adults
Major sales
E-commerce; Grocery
Positioning
Luxury
Design Story
Westward is an American single malt that is matured to perfection in Oregon, where their hot, dry summers and cool wet winters are the ideal environment to raise a world class whiskey. We partnered with Westward to create a new, standout visual identity and bespoke bottle structure and design that aligns with the brand’s positioning as a whiskey of the elements, born from the unique culture, climate, and abundant resources of the American Northwest. Westward has created a whiskey unlike any other, one that defies simple categorization, which inspired us to infuse Westward’s pursuit for perfection into a dynamic and bold design that speaks to – and elevates – its pioneering and superior position as the definitive American Single Malt.
Highlights
Westward is made by hand by a group of talented distillers, all who follow their ‘True Northwest,’ a motto which is displayed front and center and is embedded into the new brand and design language – from the chisel mountains all the way down to the embossing on the bottle. The new packaging design is distinct and unique, but echoes the label story of the surrounding landscape with the asymmetric shoulders ‘pointing’ up to the Northwest of the bottle.
Market Performance
N/A
Material
Other
Craft
Taking a bespoke, curated approach we touched every aspect of the brand to take it in a new direction – building a strong story for Westward while revolutionizing everything from the bottle structure and label to the colors as we brought to life the brand’s search for better - and doing things ‘The Westward Way.’ We pushed the bold and dynamic attributes of the brand creating a new bottle, closure structure and design that stands out on shelf.