Country

Greece(希腊)

Official website

https://www.antoniaskaraki.com/

Company Introduction

A dynamic period characterized by talent, fantasy and energy The protagonist -our projects- Communication is a gigantic and phenomenal hypothesis. Strategic words and icons used in harmony create the epitome of aesthetics. The synthesis of the above is an empirical ode to epiphany, euphoria and charismatic brand awareness. The genesis of a competitive brand is based on the theory and analysis of certain criteria. Hedonism, Harmony and Symmetry emphasize our paradigm in the sphere of our doctrine. We synchronize our inspirational prisms with today’s stimuli and practise several unique dynamic techniques for every theme that we undertake. The “Eureka!” effect characterizes our projects and ideas. Our realistic point of view emphatically promotes you and your business.

Images

Brand Name

The Wine Barrel

Designer Name

Andreas Deskas

Position of Designer

Graphic Designer

Client

Win Gre A.E.

Target Group

Adults 25-35

Major sales

Supermarket & CVS

Positioning

Limited Edition/IP Collaboration

Design Story

Brief The goal was to create a Christmas Edition for Wine Barrel. The challenge was that we had to handle a very special packaging design, which we needed to treat with special care, as it was mandatory to keep its original aesthetic unaltered Inspiration/ Concept Along the first rays of the sun, she began the preparations. The coming celebration was grand, and the all senses would dance between smells, sparkles and tastes. Upon the intensity of this joy, she looked at the barrels. The wood called her to unite. She leaned on them, touched them. And then the barrels embraced nature, the forest lit up and the celebration began. Design It was nature that decided to design this little barrel. She organized her party and chose it to be the star. The barrel, taken out of her magical hands, was left to her inspiration and together they created the magic of Christmas. "Magic out of the Box"! Problems solved We had to handle a very distinctive packaging design by adding to it festive elements. Our focus was to keep aligned with its overall aesthetic idea, without deviating it from it at all. Commercial Value We managed to adopt the original packaging to the needs of a Christmas LE packaging

Highlights

It was nature that decided to design this little barrel. She organized her party and chose it to be the star. The barrel, taken out of her magical hands, was left to her inspiration and together they created the magic of Christmas. "Magic out of the Box"!

Market Performance

Increased sales during the Holidays

Material

Paper

Craft

none

Does the design solve the problems that are common across the product category?

We managed to adopt the original packaging to the needs of a Christmas LE packaging.

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product?

none

Does the work consider sustainability (environmentally or commercially, or both)?

none