Country

Greece(希腊)

Official website

https://www.antoniaskaraki.com/

Company Introduction

A dynamic period characterized by talent, fantasy and energy The protagonist -our projects- Communication is a gigantic and phenomenal hypothesis. Strategic words and icons used in harmony create the epitome of aesthetics. The synthesis of the above is an empirical ode to epiphany, euphoria and charismatic brand awareness. The genesis of a competitive brand is based on the theory and analysis of certain criteria. Hedonism, Harmony and Symmetry emphasize our paradigm in the sphere of our doctrine. We synchronize our inspirational prisms with today’s stimuli and practise several unique dynamic techniques for every theme that we undertake. The “Eureka!” effect characterizes our projects and ideas. Our realistic point of view emphatically promotes you and your business.

Images

Brand Name

Mesolivia

Designer Name

Andreas Deskas

Position of Designer

Graphic Designer

Client

Elgeka

Target Group

mainly women over 44 years old

Major sales

Supermarket & CVS

Positioning

Mass Production

Design Story

Brief The aim was to design a new brand of olive oil that addresses everyday use. The scope was to name the new brand and design its logo and packaging. Our audience is mainly women over 44 years old and the challenge was to design an olive oil package that will stand out on the market shelf. Concept/Inspiration Nature spoke to us. She took the papers and pencils from our hands and drew a piece of herself for us. The bark of the olive tree. The symbol of the Mediterranean, our home. Our roots. Our family. And the name of the new brand, Mesolivia. Because the olive groves of the Mediterranean were for us, a reference of our land. Design Nature herself became the inspiration for the designer. The olive bark overcame the condition of the anatomy of a tree and gave birth to the symbol of our culture. Mesolivia awakens our memories. A first kiss, the toys under the golden-green leaves, the people who lived from and for this land. And all the memories were engraved on the olive tree to communicate life and everything that nature has given us. Sustainability & Innovation Since Mesolivia is a brand that fully focuses on nature and the perseverance of our environment, we designed a new form of packaging. This is the first oil packaging made in the form of a pouch. The pouch is fully recyclable and it has an added feature of a no-drip system.

Highlights

Sustainability & Innovation Since Mesolivia is a brand that fully focuses on nature and the perseverance of our environment, we designed a new form of packaging. This is the first oil packaging made in the form of a pouch. The pouch is fully recyclable and it has an added feature of a no-drip system.

Market Performance

The innovation of the packaging, managed to make the product to stand out against competition.

Material

Paper

Craft

none

Does the design solve the problems that are common across the product category?

The innovation of the packaging, managed to make the product to stand out against competition.

What functional designs of the work have enhanced the user experience?

none

Did the design help increase the sales performance of the product?

none

Does the work consider sustainability (environmentally or commercially, or both)?

none