Country
U.S.A.(美国)
Official website
https://www.pepsico.com/
Company Introduction
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Images
Brand Name
7UP
Designer Name
PepsiCo Design & Innovation
Position of Designer
None
Client
PepsiCo
Target Group
Beverage Consumer
Major sales
E-commerce; Supermarket & CVS; Grocery
Positioning
Mass Production
Design Story
When we think of summer, we often think of long luxurious days on the beach, something Vietnamese youth embrace wholeheartedly. 7UP wanted to capture that familiar feeling in their latest Limited Time Offer (LTO) collection for the summer season in Vietnam. This year, This year, 7UP wanted to help “transport” people to one of Vietnam’s five most iconic beaches and recreate that familiar feeling of relaxation, even if they aren’t able to visit due to the ongoing global pandemic. The design team created five bespoke designs that celebrate national pride and Vietnam’s natural beauty with easy-breezy illustrations and a crisp color palette. Five different famous beaches are depicted on the cans featuring scenes complete with calming waters, mountains, boating and fishing, people cruising on a moped, enjoying inviting architecture or going for a relaxing swing. The name of each iconic destination is overlaid on the scene in bold and playful text for a truly impactful design that helps consumers feel like they’re in beach mode. The Summer Beaches LTO was also designed for further interaction on social media with AR filters, as well as onsite activation. However Vietnamese consumers are celebrating this summer, 7UP is ready to help them make a splash.
Highlights
The Summer Beaches LTO was also designed for further interaction on social media with AR filters, as well as onsite activation.
Market Performance
Confidential
Material
Other
Craft
None
Does the design solve the problems that are common across the product category?
None
What functional designs of the work have enhanced the user experience?
The Summer Beaches LTO was also designed for further interaction on social media with AR filters, as well as onsite activation.
Did the design help increase the sales performance of the product?
None
Does the work consider sustainability (environmentally or commercially, or both)?
None