Country
中国(China)
Official website
无
Company Introduction
朝日唯品, recycling farming, natural delicious. We regard the environment as an important link in the production process of products. We adhere to the core concept of slow agriculture, in which people and nature cycle symbiosis, do not use excessive packaging, and reduce non-biodegradable materials into the natural cycle to reduce the damage to the environmental balance. To bring "natural", "safe" and "delicious" agricultural products is the pursuit and persistence of Asahi Vipshop. Existing fresh milk, fresh yogurt, organic fruits and vegetables and other high-quality agricultural products.
Images
Brand Name
朝日唯品
Designer Name
Nod
Position of Designer
The designer
Target Group
Senior middle class: Have a good education of bachelor degree or above, and prefer popular industries such as financial investment. Exquisite mothers: 65% are born in the 1980s, and 55% of households have a monthly income of more than 20,000 yuan. Emerging white-collar workers: have unique consumption scenarios and personalized consumption needs.
Major sales
电商 E-commerce; 大型商场 Shopping Mall
Positioning
大货 Mass Production
Design Story
Natural harmony The organic circulation Direct expression We integrate our ideas into the packaging design of our products Reflecting on the current consumer goods, excessive packaging can be found everywhere, most materials can be omitted, if not omitted, more environmentally friendly materials can be adopted. We are in awe of nature, cyclic development of the goal. While ensuring product quality, 80% or more of the packaging material is non-plastic. Use biodegradable materials as far as possible, make good use of the waste in life, use a brief formula, accept the traditional process, simplify packaging, less complicated.
Highlights
· Carry out the concept of Less is more, integrate the concept into the design of the picture, and express milk + vegetables and fruits. · The product material is degradable roof box. · The products are from asahi Vipia Ranch's own milk source, with 50 years of Japanese cycle farming experience, and the whole process adopts Japanese high standard technology.
Market Performance
无
Material
其他
Craft
· 50 years of experience in cyclic farming in Japan Adhere to the cultivation of soil before planting, 5 years of land placement, with cow manure composting soil, manual weeding and insect catching, respect the natural cycle. · Asahi VipIA Ranch has its own milk source · Japanese soil expert Shiniji Iwase customized cattle raising plan, self-farm organic crops as forage grass, so that every drop of milk without adjustment, more natural taste · The whole process adopts Japanese high standard technology Use Japanese ESL technology to enjoy peace of mind, 2℃ - 6℃ cold chain locked natural delicious.
Does the work consider sustainability (environmentally or commercially, or both)?
We regard the environment as an important link in the production process of products. We adhere to the core concept of slow farming, in which people and nature cycle symbiosis, do not use excessive packaging, and reduce non-biodegradable materials into the natural cycle to reduce the damage to the environmental balance. · Biodegradable roof box · No fertilizer application · No pesticides · Follow natural growth rhythm · No adjustment without addition