Country

中国(China)

Official website

http://www.pufine.com/

Company Introduction

Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has comprehensive and comprehensive creative output capabilities such as brand top-level consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions.

Images

Brand Name

Shangri-La

Designer Name

Wang Yang

Position of Designer

main designer

Client

Shangri-La Liquor Co., Ltd.

Target Group

For those who love red wines and for the purpose of gift and collection as well.

Major sales

餐饮&酒店 Restaurants & Hotel; 其他销售渠道 红酒专卖店

Positioning

礼品 Gift

Design Story

The unique area and altitude makes the perfect quality. The growing area and ecological environment of grapes are the most important conditions for determining the quality and grade of red wine. The wine producing area in Shangri-La is located in the Himalayas at an altitude of 1800-2600 meters where the mountains, valleys and rivers meet here to form a unique ecological environment of high-altitude and low-latitude. The higher the altitude, the superior the quality and the less the yield of grape. It is the unique area and altitude that reflect the core values of this series of products.

Highlights

The map of the growing area is showed directly in the form of contour lines on the label, highlighting the uniqueness of this series of products. Each line is composed of small particles, representing every single full grape, which manifest the package texture in details. The colors of ice spring silver, green lake blue and pearl black are used to relate the different altitude, which is not only stand for different grades, but also easy to spread and display.

Market Performance

without

Material

纸质 Paper; 其他

Craft

The widely used hot stamping, silver foil stamping, UV, embossing process are applied.

Does the design solve the problems that are common across the product category?

without

What functional designs of the work have enhanced the user experience?

The form of maps and contour lines is related to the growing area and altitude intuitively, which is exactly accordance with the product series name. The dotted convex gives a feeling of hand touch and the crystal transparent variety of the light refraction.

Did the design help increase the sales performance of the product?

without

Does the work consider sustainability (environmentally or commercially, or both)?

Gold Award in Asia Wine Quality Competition 2021 The designated wine for the UN COP15 Global Conference 2021 The designated wine for the summit of China's top 500 private enterprises 2021 The designated wine for the 2nd China-Africa Economic and Trade Expo 2021