Country
中国(China)
Official website
https://www.bloomagebiotech.com/
Company Introduction
As a world-renowned biotech company that produces bioactive materials, Bloomage Biotech (688363) stays committed to engendering good health and happiness in the lives of its customers through its diversified range of medical beauty products. Bloomage Biotech serves as a platform for integrating research and development, and the production and sales of HA industry chain services.
Images
Brand Name
WHATER
Designer Name
JianPing Sheng
Position of Designer
Senior designer
Target Group
Young women aged 20-35
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 KKV 盒马鲜生
Positioning
其他 饮用水
Design Story
Because the product is the first drinkable hyaluronic acid in China, it is not fully recognized by consumers yet. At present, novel and educational packaging is also an important way to communicate with consumers. Based on a comprehensive consideration, WHATER launched Water Capsule. Visually, the Water Capsule is designed as an oval capsule. Its exquisite shape conveys the product concept of "safety" and "efficacy", and highlights WHATER's brand concept of "drink water in beautiful bottle and be beautiful after drinking"; in terms of user experience, the packaging bottle of Water Capsule is small and portable, with ergonomic design for grasping, bringing people a good use experience. The name "Water Capsule" makes an impression of skin hydration and elasticity, vividly interpreting the value of the product and arousing consumers' demand for drinking water.
Highlights
The outer packaging of WHATER's new product, Water Capsule, adopts minimalist design, with crystal and clear bottle and pure white cap. The blue water drop label design on the bottle not only reflects the connotation of the brand but also delivers aesthetics in technology.the bottle of the Water Capsule is made of PET, so it is seeing-through, the bottle of the Water Capsule is made of PET, so it is seeing-through, The bottle cap is designed with dual structure, in which the inner cover and the capsule-shaped outer cover are made of PP material.Besides, the frosted texture of capsule-shaped outer cover offers a better handfeel, and makes it easy for consumers to grasp. The large drop-shaped visual hammer in the center of the label symbolizes HA’s ability to hold more than one thousand times its weight in water.
Market Performance
there is not
Material
PET塑料 PET material
Craft
The processes of injection moulding and blow have been deployed in the production of the bottle and cap, and the screen printing and back printing have been used to produce the label.