Country
中国(China)
Official website
https://senlinxianzhi.tmall.com/
Images
Brand Name
Forest Solution
Designer Name
Jieru Chen 、Lin Fan
Position of Designer
Graphic Designer / Illustrator
Target Group
Women aged 25-35 who love life and love to experience new things.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
Forest Solution takes "pursuing quality, pure formula, scientific innovation" as brand concept. It is like the link and medium between nature and urban life , which foresees the healthy diet of urban youth. "Forest City" originates from the interpretation of the brand concept, in which natural and healthy modern life unfolds. At the same time, to accompany us in building this natural city endowed by nature. we created two fresh forest residents, LIN and SEN. We convey the idea of healthy and natural life through them and other three forest family members. LIN and SEN, work with their friends to build the Forest City that urbanites yearn for, like the guardians of it.
Highlights
The Jelly Bubble Wine pioneered by Forest Solution is a new consumer product of youth low-alcohol jelly bubble wine content. We make it easier for young and trendy audiences to feel healthy and natural brand ideas through interesting illustrations. The five residents of "Forest City" are not only the image ambassadors, but also the endless visual language of Forest Solution.
Market Performance
Pioneered "jelly bubble wine technology" in Chinese market Forest Solution bottled jelly bubble wine is fully listed in October 2021. From October 2021 to December 2021, the sales volume exceeded 1,000,000 yuan, and 71,000 bottles were sold cumulatively in three months. From December 2021 to February 2022, with the online and offline simultaneous efforts, the current sales volume has exceeded 3,500,000 yuan, with a cumulative sales volume of 210,000 bottles.
Material
纸质 Paper
Craft
Bottle: waterproof adhesive material, Pantone spot color printing Outer carton: corrugated paper and coated paper, Pantone spot color printing.