Country

中国(China)

Official website

无

Images

Brand Name

LTO

Designer Name

Alain Chan、CC

Position of Designer

Creative VP/Industrial Designer

Client

LTO

Target Group

LTO freeze-dried instant coffee is mainly aimed at consumer groups such as Generation Z, white-collar workers, and senior middle class. The small and delicate capsules are very easy to carry and can meet a variety of use scenarios. In addition to office workers, student party fitness families are also a large buying group.

Major sales

电商 E-commerce; 杂货店 Grocery

Positioning

大货 Mass Production

Design Story

The packaging of LTO freeze-dried instant coffee consists of rounded capsule-shaped jars and recycled pulp boxes. The beautiful and environmentally friendly packaging not only preserves the pure flavor of coffee, but also carries our blessings, hoping to use a magical capsule to light up the inspiration of your creation and go all out to meet every challenge.

Highlights

disinfected and dry pressed, and a series of treatments were carried out to make the capsule outer box. After using all the capsules, the box can also be used to store a variety of beloved small things, or continue to recycle as a pencil case, reducing waste and protecting the environment.

Market Performance

LTO freeze-dried instant coffee has sold more than 100,000 pieces since its listing in November 2021, and has been jointly promoted with many brands during the 21-year New Year, and has been actively snapped up by consumers at the LTO offline store on Korea Street in Shanghai.

Material

PET塑料 PET material; 纸质 Paper

Craft

The capsule is made of environmentally friendly PP material, which has superior gloss and can ensure food safety. The capsule storage box is made of pulp made of scrap material of environmental newspapers in the material, disinfected and dried, etc., to make a capsule outer packaging box.