Country

中国(China)

Official website

http://m.warmlightbrand.com

Company Introduction

Established in 2015, Warm Light Design has eight years of experience in new retail brand building and 18 years in comprehensive brand development. Focusing on overall brand building in new retails, we build brands from a multidimensional perspective—from brand positioning to visual tone presentation—with full and professional execution capability to promote the holistic brand construction from 0 to 1. Since its establishment, we have built and cooperated with many zero-to-one new retail brands. We have also provided comprehensive services to many ten-billion-yuan-scale companies, involving brand rejuvenation, specialisation, and packaging systematisation. At Warm Light Design, we help our clients determine their brand position in the market, create an exclusive brand visual image and provide more in-depth brand layouts and strategic advice.

Images

Brand Name

无

Designer Name

Wramlightbrand

Position of Designer

Designer

Client

无

Target Group

Focusing on the main force of family consumption in the sinking market who value family health consumption, protect the family quality of life, attach importance to brand emotion and word of mouth.

Major sales

电商 E-commerce; 大型商场 Shopping Mall

Positioning

大货 Mass Production

Design Story

Under the background of "big health", consumers demand higher quality and better taste of dairy products. Tianyou focused on market segments, aiming at household consumer groups concerned about health and quality in the sinking market, and launched new products of extra-strong milk. To help the brand make differentiation and creativeness based on the core selling points of "strong" and "nutrition". We drew a "cow bone" as the main body in the packaging design and graphicalised it to create a brand super symbol to convey the product's high-protein and high-nutrition selling point. The picture was enriched with a farm sketch, making the product eye-catching on the shelf and thus becoming sales highlights.

Highlights

The packaging vision created for Tianyou Extra Strong Milk focuses on the target groups' perspectives and consumer preferences. It optimises the visual logic of conventional dairy products. On top of the effective communication of the core selling point, it enriches the packaging vision in graphics and illustrations, creating a visual focus and memory point for the brand to build a super symbol, which makes the brand stand out on the shelf.

Market Performance

无

Material

PET塑料 PET material

Craft

无