Country
中国(China)
Official website
www.ysprint.com
Company Introduction
Shanghai Young Sun Printing Co. Ltd., established in 1998, is a professional manufacturer engaging in design, production, sales and services on paper boxes, labels, instructions and gift boxes. Located in Shanghai, China, our facility is 46,667 square meters with convenient transportation access. As one of the leading packaging companies in China, we provide one-stop packaging services for well-known companies in pharmaceutical, medical, food, and cosmetic industries. We are aiming to provide customer oriented packaging solutions with the assistance of advanced machines, excellent pre-printing and finishing process services, professional attitudes, strong R&D abilities, as well as scientific quality management system. Our services include customer product investigation, structure and graphic design, color management, sample providing, print and many other value-added services by our professional teams. We also pay high attention to social responsibility and promote green print by means of resource and energy saving policies both in manufacturing and operation. With strong confidence, we are capable of providing professional advices and solutions for your product packaging, in order to enhance your brand influence and improve your customer adherence.
Images
Brand Name
YOUNG SUN
Designer Name
Kang Wen, Xiaoling Chen
Position of Designer
Graphic Designer, Structure Designer
Target Group
Traditional Tea Lovers; Peoper who love tea drinks; People who are interested in traditional culture; Chinese Fad Lovers
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
Nowadays, good look has become one important impetus of purchasing decision for consumers. As a result, many new brands try to use unexpected packaging to touch potential consumers into the market. Also many traditional brands wish to re-fresh their old-fashioned packaging to regenerate their previous popularity and glory. As a professional in packaging, especially outer paper-based packaging company, we also keep in developing more creative possibilities in box. This time, we select to make a special packaging for Chinese traditional tea, specifically for tea grown in Jiangsu and zhejiang Area. We wish to bring consumer a brand new feeling and interest to the place named WU in ancient China. On the basis of Tea’s culture and location feature, we combine the construction’s features of Suzhou Yuanlin (gardens) with the packaging box. In this way, we can use tea packaging structure to display the profound depth and beauty of Suzhou gardens. For the graphic design, the box also reveal the exquisite scenery and esthetic charm of Suzhou Pingtan, a storytelling and ballad singing in the Suzhou dialect. We also try to create a kind of artistic synaesthesia for consumers- not only seeing picture of the box by eyes, touching the art paper texture by hand, but also have an association of hearing the singing by ears.
Highlights
Core construction characteristics of Suzhou Yuanlin (Gardens): blending pavilion, terrace, rockery, flower, stone, spring, tree by sizes changing, depth arranging, sense introducing etc. This gift box mainly uses structure to reflect this core feature. We print on several sheets distinctive construction units, i.e. flower, stone, pavilion, Suzhou Pingtan Singers etc. and bond them together to form a whole painting of Suzhou garden. When consumer pulling and opening it, the different layers of printed sheets will be gradually apart from each other and form depth- of- field effect. Meanwhile there is a warm light appearing. Consumer can observe from the transparent window on the side of box. A melodious and beautiful scenery with garden and singers appears. The whisper-like ballad singing also seems to be haunting around. In this way, the box is not only functional but also meaningful and aesthetic.
Market Performance
Conceptual work, no selling
Material
纸质 Paper
Craft
All gift box uses art paper without coating as raw material and there are only printing and matte varnishing on the box. Under good color management skill, we simulate Chinese ink painting. Also the texture of above paper brings consumer closeness to nature, which not only echoes to graphic design and also associates to inside tea’s feature.
Does the design solve the problems that are common across the product category?
Unique Box Structure and the realizing ability of the concept design based on our professional techniques on packaging.
What functional designs of the work have enhanced the user experience?
When consumer opening the box by pulling the ribbon lifting, from the moon gate on the side of box, he or she can admire a vivid Suzhou garden with rich details and multiple layers bit by bit. Firstly, consumer will feel a strong feeling of the garden’s depth. Then with the cozy light, consumer may have a dreamy feeling that he or she is walking into a quiet and graceful garden in a summer afternoon. Step by step, he or she is arriving at a terrace above the lake. Then two Pingtan masters are appeared. Their melodious music by string instrument and beautiful singing also pouring around. We try to bring consumer this kind of meaningful and aesthetic experience.
Does the work consider sustainability (environmentally or commercially, or both)?
There are only printing and varnishing processes for the box. We use strict printing techniques to control color representing ability, in order to have an excellent visual effect without extra decorations. Its main raw material is a kind of lightweight paper board, consuming less wood pulps and energy than normal white cardboard. It is good for forest protection and less Co2 emission. Also the plastic sheets are made of PLA degradable plastics, which is pro-environmental.