Country
中国(China)
Official website
https://www.jmlfood.com/
Company Introduction
Established in 1994, Malang Group is a modern large-scale comprehensive food enterprise group integrating research and development, production and sales. Jinmailang business covers convenience food, noodles, drinks and other three sectors, products are sold all over the country, and exported to more than 50 countries and regions. Jinmailang was awarded top 500 Private Enterprises in China and Top 500 Private Manufacturing Enterprises in China.
Images
Brand Name
cheetah
Designer Name
Yifei Huang、Li Jin
Position of Designer
Design Director, Designer
Client
Shenzhen XIVO Design Co., Ltd.
Target Group
Main: sports man aged 18-35 who need to supplement water during daily fitness; Secondary: young people aged 18-35 who need better daily water replenishment
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货 Mass Production
Design Story
Cheetah Electrolyte Beverage focuses on "clean label", and there are no complicated graphics in the product label as much as possible to maintain the natural properties of the food in the label. To deal with the complexity of the diversified products on the market with a simple layout, when selling on the shelf, the overall unified white layout highlights the information of the Cheetah Electrolyte Drink, with a strong sense of visual array.
Highlights
Launch the "clean label" to simply deal with the complex market, and let consumers pay more attention to the value of the product itself.
Market Performance
无
Material
PET塑料 PET material
Craft
The label adopts the process of spot color + printing silver + matte oil
Does the design solve the problems that are common across the product category?
This label adopts "clean label", which solves the strong sense of movement common in similar works, and makes the electrolyte beverage category more integrated into life.
What functional designs of the work have enhanced the user experience?
On the bottle shape, we created a super symbol "electrolyte +" for Cheetah Electrolyte Water, when consumers look at the product from the top, there is a plus sign around the shoulder of the bottle.
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
The outer packaging is made of plastic material, which can be recycled. The packaging and printing part is an environment-friendly enterprise, which reduces environmental pollution.