Country

中国(China)

Official website

无

Company Introduction

Hangzhou Keguo Brand Management Co., Ltd., founded in 2014 and headquartered in Hangzhou, China, is a company operating a fashion tea life brand. Its original main brand bran rabbit ®： It is a light luxury and fashionable tea life brand, advocating exquisite and interesting tea life style, decorating healthy tea drinks with warm and personalized fairy tale style. Our mission is to make people feel beautiful.

Images

Brand Name

Blanbunny

Designer Name

TryNing、Firework

Position of Designer

Designer, illustrator

Target Group

For the cutting-edge white-collar working women aged 22-28, while pursuing their ideals, they also pay attention to the maintenance of their internal and external quality. They are in a process of pleasing themselves, chasing the trend, style optimization and self exploration.

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 景区礼品店

Positioning

礼品 Gift

Design Story

For the cutting-edge white-collar working women aged 22-28, while pursuing their ideals, they also pay attention to the maintenance of their internal and external quality. They are in a process of pleasing themselves, chasing the trend, style optimization and self exploration. Similarly, they also pursue the sense of quality and personalization when giving gifts. In the current consumption era, young people have higher and higher requirements for the interest and aesthetic proposition of packaging. The packaging form of traditional tea brick needs new creative expression, emotional attention and the link to the functionality and taste of tea. Based on the brand's "people feel good" value proposition and the brand's "naive regimen" attitude, we launched a new series of "eye shadow tea brick", dedicated to every life adventurer who still believes in fairy tales, "if grown up is an adventure, then innocence is armor, courage is shield." We encourage and support the beauty of women's beauty, whitewash the beauty of makeup, the confidence of natural makeup, the "eye shadow plate" of the tea and tea brick, and the exquisite and delicate small box, which arouses the curiosity and exploration of tea brick, and launches a wonderful journey of body and mind. The corn fiber tea bag presented in the middle of the tea brick is portable and easy to operate. One brick takes one tea.

Highlights

The gift box is like an exquisite eye shadow disc. The modification of four petals, such as the four color numbers of the "eye shadow plate", offers different appealing appeals to the beautiful women. It not only promotes the appetite of tea brick, but also attracts young people to love tea more. The beautiful eye shadow packaging structure can put some monochromatic Eyeshadow after drinking tea, and DIY belongs to its own eye shadow plate.

Market Performance

无

Material

纸质 Paper

Craft

The outer box is made of gray paperboard, white paperboard, bronzing process and four-color printing, and the interior is sponge flocking.

Does the design solve the problems that are common across the product category?

In the current consumption era, young people have higher and higher requirements for the interest and aesthetic proposition of packaging. The packaging form of traditional tea brick needs new creative expression, emotional attention and the link to the functionality and taste of tea. Through the creative expression of packaging, we have made a synaesthesia expression of vision and taste, which also makes the presentation form of packaging more interesting, that is, it not only improves the visual appetite of tea bricks, but also stimulates consumers' interest in tea drinking and internal recuperation.

What functional designs of the work have enhanced the user experience?

The corn fiber tea bag presented in the middle of the tea brick is portable and easy to operate. One brick takes one tea, which is convenient for new white-collar workers to carry and drink when working or going out; The beautiful eye shadow packaging structure can retain some real monochrome eye shadow after the end of tea drinking, and DIY belongs to its own eye shadow plate.

Does the work consider sustainability (environmentally or commercially, or both)?

At present, this product is packaged as a tea drink as a gift. The beautiful "eye shadow" packaging structure can continue its receptive nature after the end of tea drinking. It can put some monochromatic Eyeshadow. DIY belongs to its own eye shadow plate. In the later stage, we will also consider the material of the packaging itself, learn and try to replace the raw materials of paper with some environmentally friendly materials, so as to realize real sustainable packaging.