Country

中国(China)

Official website

http://www.ocdwe.com/

Company Introduction

Shenzhen Oracle Creative Design Co. Ltd (OCD for short) is a creative complex design agency established in 2006 in Shenzhen, China. Oracle Creative initiates its 123 strategy and focuses on "innovation, creativity, creation". That is to create a creative ecosystem, build two innovation platforms, and focus on three major industries. The service covers brand strategic planning, graphic design, product design, illustration design, interaction design, fashion design, cultural and creative design, architectural design, space design, art comprehensive design and other fields.

Images

Brand Name

CHANGYU

Designer Name

Wen Liu、Weijie Kang、Qiumin Chen

Position of Designer

CCO、Creative director 、Designer

Client

CHANGYU PIONEER WINE COMPANY LIMITED YANTAI

Target Group

企业团购及作为城市的特色产品销售 Enterprise group purchase and sales of characteristic products as a city

Major sales

大型商场 Shopping Mall; 其他销售渠道 企业团购及作为城市的特色产品销售

Positioning

大货 Mass Production

Design Story

At early stages, Chinese wine's design mode was imitated by foreign representation method, since Chinese people and enterprises are more confident about our products, enterprises expect to build a kind of wine with Chinese gene, when our wine is introduced globally, Chinese culture can be transmitted to the world.

Highlights

1. This kind of wine reshaped public awareness of wine. 2. It is the first time globally that the degradable resin is applied to the packing of wine produced in batches by encapsulation. 3. Texture of jade is simulated by degradable resin materials. 4. The shape is unique, lantern is an element which China and even the whole world can understand it. Applying the palace painting in Tang dynasty to the product achieves strong identifiability. 5. Cover is a "like "one, which makes decapping no matter a trouble. The bottle cover can be opened just by a thumb.

Market Performance

Excellent sales performance.

Material

纸质 Paper; 其他

Craft

Bottle: glue wrapping, flower baking, UV spraying Box: pasted with metal characters and UV

Does the design solve the problems that are common across the product category?

Lantern means happiness and peace in Chinese nation, and it seems to become a symbol of Chinese folk art culture. The bottle type is inspired by the Chinese classic "Lantern", creating an impressive symbol, and extracting the classic scene of Chang'an in the Tang Dynasty to be used as the pattern of the bottle body. The bottle is made of jade-like texture, highlighting the sense of value, and creating new Eastern aesthetics red wine while being innovative. Design is an art cross time. Expressing the meaning in form and breaking the consumer's inherent perception of wines. The product was innovated in terms of concept, material, and plug.

What functional designs of the work have enhanced the user experience?

1. Material surface presents a jade-imitating effect, which increases product texture. 2. Replacing cork with "like" cover, which makes wine bottle opening no matter a trouble.

Does the work consider sustainability (environmentally or commercially, or both)?

The bottle is made of new-type environmental protection material, which is easy to recycle and very environmental-friendly to reduce pollution to the global environment. Cover is a "like "one, which reduces the use of cork.