Country

中国(China)

Official website

无

Company Introduction

Wisdom Ocean (Guangzhou) Cultural Communication Co., Ltd. has been focusing on the FMCG industry for 19 years and has a unique international creative vision. It has provided high-quality product visual upgrade services for many top foreign-funded FMCG customers. As a visual creative integration agency, we use the integration power of strategic thinking, design and marketing to provide customers with multi-dimensional and comprehensive solutions. With packaging design, graphic design and food photography as the core, it provides strategic consulting, brand visual system design, product industrial design, graphic visual creativity, business photography, video shooting and other services.

Images

Brand Name

WEICHUAN

Designer Name

LIN WANG

Position of Designer

Creative Director

Client

WeiChuan

Target Group

Post-90s/95 women are mainly (18 to 30 years old), college students or young white-collar workers in the workplace, daily busy, looking forward to relaxing and having their own lifestyle, willing to contact new things, pursuing the current sense of pleasure, willing to pay for like things and hobbies, and get happiness and satisfaction.

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货 Mass Production

Design Story

Around the Theme of Christmas, starting from the creativity of warm winter, the whole milk carton is covered with knit texture, and 4 Christmas characters are woven: Santa Claus, Snowman, Polar Bear, Elk, creating a warm feeling of hot drinks in winter.

Highlights

With four character elements as the creative design of the series, the picture creates a strong sense of series, which is in line with the strong desire of contemporary consumers to collect materials.

Market Performance

暂无

Material

其他

Craft

暂无