Country

中国(China)

Official website

无

Company Introduction

朝日唯品, recycling farming, natural delicious. We regard the environment as an important link in the production process of products. We adhere to the core concept of slow agriculture, in which people and nature cycle symbiosis, do not use excessive packaging, and reduce non-biodegradable materials into the natural cycle to reduce the damage to the environmental balance. To bring "natural", "safe" and "delicious" agricultural products is the pursuit and persistence of Asahi Vipshop. Existing fresh milk, fresh yogurt, organic fruits and vegetables and other high-quality agricultural products.

Images

Brand Name

朝日唯品

Designer Name

Nod

Position of Designer

The designer

Target Group

Senior middle class: Have a good education of bachelor degree or above, and prefer popular industries such as financial investment. Exquisite mothers: 65% are born in the 1980s, and 55% of households have a monthly income of more than 20,000 yuan. Emerging white-collar workers: have unique consumption scenarios and personalized consumption needs.

Major sales

电商 E-commerce; 大型商场 Shopping Mall

Positioning

大货 Mass Production

Design Story

natural harmony organic cycle direct expression We integrate the concept into the packaging design of the product We are in awe of nature and aim for circular development. While ensuring the products are safe and delicious, the packaging materials of the products are made of degradable materials as much as possible, and the packaging materials are reused in a classified way to reduce the burden on the environment; with the simple design, the experience of paying attention to details, the expression of the entire product is completed.

Highlights

·The outer packaging is designed as a pulp box that can be used for innovative reuse, and can also be degraded by composting ·Use special paper spoons to avoid the use of plastic and reduce the risk of scratching the mouth ·Removable inner bag design, help garbage sorting and reduce environmental burden ·The product is produced by Asahi Vipshop Ranch, with 50 years of experience in Japanese circular farming, and the whole process uses Japanese high-standard craftsmanship.

Market Performance

无

Material

其他

Craft

· 50 years of experience in circular farming in Japan Practitioners of circular ecological agriculture, adhere to circular farming, even the soil nutrients are taken from nature ·High-standard craftsmanship in Japan Japanese soil expert Shinji Iwase customized a cattle raising plan to make every spoonful of buttermilk thick and fragrant ·Pure milk source, not only delicious 3.6g high-quality milk protein to supplement daily nutritional needs The whole process is 2℃-6℃ cold chain, safe and delicious

Does the work consider sustainability (environmentally or commercially, or both)?

We regard the environment as an important part of the product production process, we adhere to the core concept of slow farming, symbiosis between man and nature, do not use excessive packaging, reduce non-degradable substances into the natural cycle, and use the method of classification to complete packaging materials reuse to reduce disruption to the environmental balance. ·Degradable outsourcing pulp box ·Inner cup for garbage sorting ·Paper spoon · Follow natural growth rhythms